Duda Farm Fresh Foods has launched its 18th consecutive import citrus program. Through October, it will import citrus to the United Sates from the Southern Hemisphere.
The imported citrus will be sold under the Dandy label and will include clementines, lemons, navels, and Cara Cara oranges. According to Duda Farm Fresh Foods, the easy-peel clementines have good color and sugar-to-acid ratio.
“Through the years, we’ve maintained relationships with trusted growers in the Southern Hemisphere to ensure quality fruit each summer,” said Alberto Cuellar, vice president of global business at Duda Farm Fresh Foods. “As we’ve seen an uptick in citrus demand due to COVID-19, we are continuing to meet consumer needs through our import citrus program as the domestic market comes to an end.” (COVID-19 has also had a positive impact on orange juice sales; learn more here.)
In addition to ongoing marketing efforts through social media, consumer emails, influencers and public relations, Duda Farm Fresh Foods will provide consumers with recipe content in an effort to increase citrus sales during the summer months. This year, Duda Farm Fresh Foods also launched an inaugural summer promotion to help drive foot traffic into stores.
“At Duda Farm Fresh Foods, we are constantly improving our available citrus varieties to provide quality fruit from our growers in Chile, Peru and Uruguay,” said Mark Bassetti, senior vice president. “We’re thrilled to be able to bring premium citrus to consumers during domestic off months, allowing them to enjoy the refreshing fruit year-round.”
Source: Duda Farm Fresh Foods
Share this Post