consumers

Florida OJ Has Solid Share of Consumers

Daniel Cooper Florida, Orange Juice, Research

A significant portion of consumers are drawn to Florida orange juice (OJ) despite recent economic setbacks, a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) study shows.  “There is an intrinsic value that consumers have for Florida orange juice. When they think of Florida, orange juice is often part of the imagery,” said Marisa Zansler, director of economic …

support

Florida Legislators Support Agriculture

Daniel Cooper Agriculture, Florida, Legislative

The 2024 Florida legislative session wrapped up last month, and the Florida Fruit & Vegetable Association (FFVA) believes it is very clear that state legislators support the agriculture industry. The association expressed appreciation for Florida Agriculture Commissioner Wilton Simpson and the Florida Legislature for championing legislation that sought meaningful solutions to some of the challenges facing the industry. BENEFICIAL BILLS …

florida citus show

What to Know Before You Go to the Florida Citrus Show

Daniel Cooper Events, FCS24, Florida

We are excited to kick off the Florida Citrus Show tomorrow! Here are some things you need to know before you go: Show Address The Florida Citrus Show will be held in the parking lot between the UF/IFAS Indian River Research and Education Center (2199 South Rock Road) and the U.S. Department of Agriculture, Agricultural Research Service, U.S. Horticultural Research …

citrus acreage

Florida Citrus Acreage Still Tops in United States

Daniel Cooper Florida, Land

As part of its recently published Florida Citrus Statistics 2022–23, the Florida Department of Agriculture and Consumer Services (FDACS) reported Florida’s citrus acreage at 332,256 acres, down 11% from the prior season. The net loss of 43,046 acres was 11,000 acres more than was lost the previous season. New plantings at 6,203 acres were down from the previous season. All …

Florida citrus

Summary of the 2022–23 Florida Citrus Season

Daniel Cooper Export, Florida, Production

The Florida Department of Agriculture and Consumer Services (FDACS) summarized Florida citrus production, value and exports last season in its new Florida Citrus Statistics 2022–23 report. PRODUCTION Florida’s total citrus production in 2022–23 was 18.1 million boxes, down 60% from the previous season’s 45.3 million boxes. Florida’s orange production, at 15.8 million boxes, was down 62% from the previous season. …

budget

Florida Budget Includes $47 Million for Citrus

Daniel Cooper financial, Florida, Legislative

Florida Citrus Mutual (FCM) recently reported that the Florida Legislature’s fiscal year 2024–25 budget includes $47 million to aid the state’s citrus industry. The funding for various programs is: Additionally, the Florida Legislature’s budget includes a $100 million annual appropriation for the Rural and Family Lands Protection Program, which aims to protect working agricultural operations from development by establishing conservation easements. …

lennon

Surviving to Fight Another Day

Daniel Cooper Florida, HLB Management

Bill Lennon is working with researchers to learn more about survivor trees that are standing up to HLB. Bill Lennon is a fifth-generation citrus grower who can recall the industry’s glory days when Central Florida had hundreds of thousands of citrus acres before the 1980s freezes pushed production southward in the state. But he’s remained dedicated to the area, managing …

Florida Southern College

Florida Southern College Has New Major

Daniel Cooper Education, Florida

Florida Southern College (FSC) in Lakeland will offer a new horticulture, land and resource management major in August for incoming students and current students who want to add a major or switch majors. It consists of 28 credit hours (without general education courses). Sixteen of those hours come from horticulture science, and the rest are business oriented with a focus …

protection

Florida Citrus Part of USDA Plant Protection Funding

Daniel Cooper Florida, Pest Management

The U.S. Department of Agriculture (USDA) is allocating more than $5 million to Florida for plant-health protection. The funding is part of a nationwide effort to strengthen the country’s infrastructure for pest detection, surveillance and mitigation, as well as protect the U.S. nursery system. Through the authority of the Plant Protection Act (PPA) Section 7721, USDA is providing more than …

survey

Citrus Industry Survey Looks at Planting Intentions

Daniel Cooper Florida, planting, Survey

By Frank Giles Last month, results of the Florida Citrus State of the Industry Survey showed a majority (84%) of growers had treated at least a portion of their groves with trunk-injection therapy. Will this new HLB treatment give growers confidence to plant new trees? Survey results indicate growers are putting trees into the ground. Here’s a look at more …

Peace River Valley

Peace River Valley Citrus Growers Association Ceases Operations

Daniel Cooper Citrus, Florida

Peace River Valley Citrus Growers Association (PRVCGA) is ending its 31-year run. After much consideration and deliberation, the association’s board of directors announced the decision to close down in a letter released Feb. 12 by Executive Director Emma Keller. The letter stated that the tough decision to close the association “comes after facing numerous challenges that have significantly impacted our …

assessment

Proposal to Increase Florida Fresh Citrus Assessment

Daniel Cooper Florida, Fresh, Regulation

The federal marketing order assessment rate for fresh Florida oranges, grapefruit, tangerines and pummelos would increase under a rule proposed by the U.S. Department of Agriculture’s Agricultural Marketing Service. The proposed rule would increase the assessment rate for the 2023–24 fiscal year and subsequent fiscal periods from $0.015 to $0.02 per 4/5-bushel carton or equivalent for Florida citrus handled under …

Florida Citrus Industry Survey Reflects Industry Optimism

Tacy Callies Florida, Survey

By Frank Giles Last year’s citrus season was marred by continuing production declines from HLB and hurricanes. The combined effect of both dropped the final all-orange output to 15.8 million boxes. Certainly, the numbers reflected the dire situation the industry found itself in after the storms. But after last year’s harvest, growers were given clearance to utilize new trunk-injection therapies …

taxation

Efforts to Eliminate Multiple Ag Taxation in Florida

Daniel Cooper Agriculture, Florida, Legislative

Florida Commissioner of Agriculture Wilton Simpson joined two state legislators Jan. 8 in announcing legislation to eliminate multiple taxation of agricultural production by annual local property taxes. Simpson, Sen. Jay Collins and Rep. Danny Alvarez announced the filing of a joint resolution, HJR 1251 and SJR 1560. The proposed constitutional amendment creates a total tax exemption of tangible personal property …

Florida Citrus Marketing Order Amended

Tacy Callies CAC, Florida, Marketing

The U.S. Department of Agriculture (USDA) is amending the Florida Citrus Marketing Order for fresh citrus to reduce membership of the Florida Citrus Administrative Committee (CAC) and to update quorum requirements. Other amendments to the marketing order include: CAC recommended these changes to help fulfill membership and quorum requirements and ensure a more efficient and orderly flow of business. Authority …

Florida Growers Can Apply for TEAM Card

Tacy Callies Agriculture, financial, Florida

Florida Commissioner of Agriculture Wilton Simpson recently announced that farmers can apply for the Florida Farm Tax Exempt Agricultural Materials (TEAM) Card beginning Jan. 1, 2024. The card can be used for sales-tax-exempt purchases of agricultural materials. The Florida Department of Revenue will accept online and mailed applications. The plastic wallet-sized Florida Farm TEAM Card is a physical alternative to …

Florida Citrus: The Road Back

Tacy Callies Economics, Florida

By Tom Spreen The Florida citrus industry has experienced a difficult stretch of years since the record crop year of 2003–04, when over 240 million 90-pound boxes of oranges were produced. INDUSTRY DECLINEIn 2004, multiple hurricanes crisscrossed the Florida peninsula. They were the first hurricanes to hit the citrus-producing area of Florida since Hurricane Dora in 1964. The hurricanes themselves …

citrus forecast

Improvements to Florida Citrus Forecast

Daniel Cooper Crop Forecast, Florida

In the Dec. 8 citrus forecast from the U.S. Department of Agriculture’s National Agricultural Statistics Service (USDA NASS), Florida’s grapefruit and tangerine/tangelo production estimates increased. The all-grapefruit forecast for Florida leaped 26% compared to the season’s initial forecast in October. The state’s tangerine and tangelo forecast climbed 10%. All other variety forecasts in the citrus-producing states — Arizona, California, Florida …

Calling All Florida Citrus Growers for Survey

Josh McGill Florida, Survey

There’s a lot going on in Florida citrus. New trunk-injection therapies have been approved to treat HLB as groves bounce back from last year’s hurricanes. It’s a good time to get a sense of the mood of growers as we start the new Florida citrus season. If you are a grower or a consultant/caretaker (who can answer generally on behalf …

Citrus Acreage Attrition by County in Florida

Josh McGill Acreage, Florida, Land

By Ariel Singerman Citrus greening (HLB) has significantly impacted the Florida citrus industry. The disease has caused tree health, yield and fruit quality to decrease significantly over time. In 2022–23, due to the combined impact of HLB, Hurricane Ian and a freeze in December 2022, the statewide average yield for both Valencia and non-Valencia oranges was estimated to be approximately …