Citrus Marketing via Social Media

Ernie NeffMarket

citrus

A presentation that David Armano, global strategy director at Edelman/Edible, made at the Florida Citrus Mutual annual conference this summer focused on marketing via social media. His company is the Florida Department of Citrus’ (FDOC) consumer marketing agency. Following his presentation, he and FDOC Executive Director Shannon Shepp discussed the use of social media for marketing Florida citrus. “We found … Read More

Peace River Growers Talk Production and Marketing

Ernie NeffMarket, Production

Production levels and techniques as well as citrus marketing were topics at a recent Peace River Valley Citrus Growers Association roundtable meeting in Wauchula. Executive Director Kait Shaw summarizes the discussion. “I think a lot of the growers felt that it had been a pretty good year,” Shaw says. “Things are starting to look up from greening.” She says growers … Read More

Growers Have a Bigger Problem Than HLB

Ernie NeffHLB Management, Market

“A bigger gorilla by far than HLB, going into the future, is slumping market demand for citrus products from Florida and apparently from other producing areas in the United States as well,” declares Apopka citrus grower Chip Henry of McGuire Groves. He believes the decline in demand for Florida citrus products is related to HLB reducing fruit quality. “Consumers are … Read More

Imported OJ Cost Florida Citrus Growers This Season

Ernie NeffCitrus, Market

farmers

Apopka citrus grower Chip Henry of McGuire Groves says orange juice (OJ) imports cost him money this year and may have led to other growers being stuck with unharvested fruit. “As the season progressed, I began to realize that the pricing structure was subject to being weakened considerably by imports of orange juice from primarily Mexico,” Henry says. According to … Read More