Highlands Growers Hear Marketing Talks

Ernie NeffMarket

crop forecast

Aaron Himrod indicated he was cautiously optimistic about Highlands County Citrus Growers Association (HCCGA) members’ ability to grow fruit in the face of HLB at the association’s annual meeting on March 12. But Himrod, the outgoing association president, said the industry’s emphasis now needs to be on marketing. That and other activities at the meeting were described by association Executive … Read More

Florida Grove Sales and Prices Reported

Ernie NeffMarket

sales

SVN | Saunders Ralston Dantzler Real Estate summarized Florida citrus land sales in 2019 during the company’s annual Land Conference Feb. 27-28. Company founder and managing director Dean Saunders pointed out that citrus acreage in Florida is approximately half of its pre-HLB disease level. He said the 300 boxes of production that are now considered good would have been a … Read More

Citrus Marketing via Social Media

Ernie NeffMarket

citrus

A presentation that David Armano, global strategy director at Edelman/Edible, made at the Florida Citrus Mutual annual conference this summer focused on marketing via social media. His company is the Florida Department of Citrus’ (FDOC) consumer marketing agency. Following his presentation, he and FDOC Executive Director Shannon Shepp discussed the use of social media for marketing Florida citrus. “We found … Read More

Peace River Growers Talk Production and Marketing

Ernie NeffMarket, Production

Production levels and techniques as well as citrus marketing were topics at a recent Peace River Valley Citrus Growers Association roundtable meeting in Wauchula. Executive Director Kait Shaw summarizes the discussion. “I think a lot of the growers felt that it had been a pretty good year,” Shaw says. “Things are starting to look up from greening.” She says growers … Read More

Growers Have a Bigger Problem Than HLB

Ernie NeffHLB Management, Market

“A bigger gorilla by far than HLB, going into the future, is slumping market demand for citrus products from Florida and apparently from other producing areas in the United States as well,” declares Apopka citrus grower Chip Henry of McGuire Groves. He believes the decline in demand for Florida citrus products is related to HLB reducing fruit quality. “Consumers are … Read More

Imported OJ Cost Florida Citrus Growers This Season

Ernie NeffCitrus, Market

orange juice

Apopka citrus grower Chip Henry of McGuire Groves says orange juice (OJ) imports cost him money this year and may have led to other growers being stuck with unharvested fruit. “As the season progressed, I began to realize that the pricing structure was subject to being weakened considerably by imports of orange juice from primarily Mexico,” Henry says. According to … Read More