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Below you'll find a list of all posts that have been categorized as “Marketing”
The Florida Citrus Commission (FCC) on March 20 expressed its intent to hire a new marketing agency for the Florida Department of Citrus (FDOC). The FCC, which governs the FDOC, voted to give FDOC staff approval to post the intent to award Padilla the marketing business and pursue contract negotiations with them. Padilla would replace current FDOC agency Edible Inc. …
At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
In a recent report on China, the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS) included sections titled “U.S. Citrus” and “Private Label Citrus – A New Trend in China.” Those sections are copied below. U.S. CITRUSU.S. citrus products enjoy a good reputation in the China market because of the premium quality and healthy benefits. Sunkist brand is well …
The U.S. Department of Agriculture (USDA) is amending the Florida Citrus Marketing Order for fresh citrus to reduce membership of the Florida Citrus Administrative Committee (CAC) and to update quorum requirements. Other amendments to the marketing order include: CAC recommended these changes to help fulfill membership and quorum requirements and ensure a more efficient and orderly flow of business. Authority …
Florida citrus producers voted to amend the federal marketing order regulating the handling of oranges, grapefruit, tangerines and pummelos grown in Florida, the U.S. Department of Agriculture (USDA) announced on Aug. 29. In a referendum held April 1–May1, all amendments met the requirement of being favored by two-thirds of the producers voting or by two-thirds of the volume represented. The …
A delegation from Japan’s Yamano & Associates recently visited Florida to meet with exporters and get an inside look at the future of the Florida citrus industry. That visit led Florida Citrus Commission (FCC) Chairman Steve Johnson to write the following commentary about the importance of Florida citrus worldwide: The company (Yamano) has been the Florida Department of Citrus’ (FDOC) …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …
The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …
The marketing order assessment rate for Texas oranges and grapefruit for 2022–23 and subsequent years will be reduced from 5 cents to 3 cents per 7/10-bushel carton. The reduction is the result of a final rule by the U.S. Department of Agriculture Agricultural Marketing Service (USDA AMS), which implemented a recommendation from the Texas Valley Citrus Committee. The rule’s effective …
The U.S. Department of Agriculture (USDA) will conduct a referendum April 3–May 1 on proposed amendments to the federal marketing order regulating the handling of oranges, grapefruit, tangerines and pummelos grown in Florida. Notice of the referendum was published in the Federal Register on Jan. 18, 2023. The proposed amendments would include reducing the size and quorum requirements of the …
By Brenda Eubanks Burnette I came across a gift fruit brochure for Pioneer-Chester Groves, which had an interesting story on the inside cover regarding the history of the company. The story, by Dr. Bob (Schlernitzauer), is as follows: “Back in the days when the land along the Indian River was nothing but jungle, and the white settlers were few, a …
The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane …
The Florida Department of Citrus (FDOC) is continuing to work on retail promotions with the Florida Department of Agriculture and Consumer Services in Pan-Europe, France and Canada. Katie Bruce, international marketing manager, told the Florida Citrus Commission (FCC) about those and other international efforts in December. The FCC serves as the governing board for the FDOC. The Canadian retail program …
The demand for orange juice (OJ) would decline by 11.3% without the awareness produced by Florida Department of Citrus (FDOC) promotional activities, the Florida Citrus Commission was told in December. Marisa Zansler, FDOC economic and market research director, delivered that message in summarizing a recent report by Lisa House, chair of the University of Florida’s Food and Resource Economics Department. …
Many media inquiries about Florida citrus following Hurricane Ian were addressed by Florida Department of Citrus marketing agency Edible. Alex Armentano of Edible told the Florida Citrus Commission during its October meeting that the agency worked closely with Florida Citrus Mutual and other partners to respond to media requests. Edible worked with partners to create materials and messaging and to …
Growers in Florida’s central and southern citrus belts have long been familiar with ways to market and get paid for their fruit. But those elements of the citrus business are not so familiar in North Florida and South Georgia, where citrus is a relatively new enterprise for many. Some groves in that area are just being harvested for the first …
The Gift Fruit Shippers Advisory Council on Sept. 22 agreed with a Florida Department of Citrus (FDOC)-recommended marketing program that includes driving consumers to the Florida Gift Fruit website. The program will begin in early November and conclude in mid-February with a strong focus on gift-giving messaging. This will come to life through social channels via organic and paid social …
The U.S. Department of Agriculture (USDA) announced proposed amendments to the Florida citrus marketing order. As recommended by the Florida Citrus Administrative Committee, changes would include reducing the size and quorum requirements of the committee and revising the nomination and selection processes of committee members. The requirement of allocating committee seats based on volume from each district would also be …
Florida Citrus Commission (FCC) Chairman Steve Johnson discussed strong orange juice sales in an email this month to members of the Florida citrus industry: “As prices continue to rise across the board for goods and services, many shoppers may find themselves buying not what they want but what they need. The key for us is making sure OJ remains on …
The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …
