Promoting Orange Juice for Hydration

Tacy Callies Orange Juice

It may not officially be summer yet, but with temperatures heating up, Steve Johnson, chairman of the Florida Citrus Commission, has a reminder about the value of drinking orange juice (OJ) for hydration. “A glass of orange juice is a great hydration option in addition to water since it naturally contains a high percentage of water — almost 90%, says …

Growers Discuss Fruit Drop and More

Ernie Neff Fruit Drop

Fruit drop, drought, fruit quality, production costs, deer and Diaprepes root weevil were among problems that bothered Peace River Valley Citrus Growers Association (PRVCGA) members in the 2020-21 season. Those were the issues raised by panelists at a PRVCGA grower roundtable luncheon on May 4 in Hardee County, Florida.   “The fruit drop has been the biggest problem this year,” …

Peace River Growers Celebrate OJ Day

Ernie Neff Orange Juice

More than 40 growers, product representatives and others celebrated National OJ Day May 4 at grower Kenny Sanders’ grove near Wauchula, Florida. The occasion was the Peace River Valley Citrus Growers Association (PRVCGA) spring roundtable luncheon, which featured a panel of growers discussing current citrus issues. The event was one of the first in-person grower gatherings for the Florida citrus …

Florida OJ: Getting the Message Right

Ernie Neff Marketing

Buying OJ (orange juice) isn’t a simple decision for the average busy American, Florida Citrus Commission Chairman Steve Johnson wrote in a recent message to members of the Florida citrus industry. He pointed out that there are dozens of choices in the beverage aisle, and hundreds of companies advertising. The answer to the question, “Why choose Florida OJ?” may be …

Measuring OJ Marketing Success

Ernie Neff Florida Department of Citrus

For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …

OJ Sales and Marketing Updates

Ernie Neff Marketing, Orange Juice

The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …

OJ Sales One Year into the Pandemic

Ernie Neff Orange Juice

Florida Citrus Commission Chairman Steve Johnson recently discussed the COVID-19 pandemic’s impact on sales of Florida orange juice (OJ).   “We witnessed sales (of OJ) soar in the initial weeks (of the pandemic) as consumers stockpiled their pantries with kitchen staples and sought out healthy foods and beverages that provide immune support,” Johnson reported in an email to members of …

Influencers Push OJ Sales

Ernie Neff Marketing, Orange Juice

In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …

New Florida Citrus Commission Chairman

Tacy Callies Florida Citrus Commission

Steve Johnson, owner and general manager of Johnson Harvesting, was elected chairman of the Florida Citrus Commission (FCC) this week. He succeeds Ned Hancock in the chairman position. The FCC oversees the Florida Department of Citrus. Johnson is a fourth-generation citrus grower and cattle rancher based in Wauchula. In addition to managing the operations of the citrus harvesting and brokerage …

Florida Citrus Commission Considers Tax Increase

Tacy Callies Florida Citrus Commission

To maintain a surge in orange juice sales linked to the coronavirus pandemic, the Florida Department of Citrus (FDOC) is looking to boost marketing, which could result in a higher tax for growers. On June 17, the Florida Citrus Commission, the governing body of the FDOC, directed staff members to map out a $10 million marketing plan that could require …

Citrus Commission Rejects Tax Hike for Marketing

Daniel Cooper Citrus, Florida Citrus Commission, Industry News Release

(NSF) — Small growers of Florida’s signature crop, expressing concerns about the future of the citrus industry, indicated a willingness Wednesday to pay a higher tax rate if it gets people to drink more orange juice. But the Florida Citrus Commission rejected a proposal to raise from 7 cents to 12 cents a per-box tax on oranges that growers pay …

orange juice

Three Appointed to the Florida Citrus Commission

Daniel Cooper Florida Citrus Commission, Industry News Release

(FLGOV) — Governor Ron DeSantis announced the appointments of Paul Meador, Steve Johnson and William “Bill” Poulton to the Florida Citrus Commission (FCC). The FCC is dedicated to overseeing and guiding the activities of the Florida Department of Citrus, conducting a variety of industry programs and regulating the quality standards of citrus grown in Florida. Paul Meador Meador, of Fort …

California Fruit Fly Quarantines Expanded

Josh McGill California Corner, Pests, Regulation

Federal and California agriculture officials have expanded the Tau fruit fly quarantine in Los Angeles County and the Oriental fruit fly (OFF) quarantine in San Bernadino and Riverside counties. The actions were taken by the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) and the California Department of Food and Agriculture (CDFA). TAU FRUIT FLYThe agencies expanded …

Tau Fruit Fly Quarantine Expanded

Josh McGill California Corner, Pests, Regulation

Federal and state agriculture agencies on Aug. 15 expanded the Zeugodacus tau fruit fly quarantine in the Stevenson Ranch area of Los Angeles County, California. The action was taken by the U.S. Department of Agriculture Animal and Plant Health Inspection Service (USDA APHIS) and the California Department of Food and Agriculture (CDFA). The expansion was in response to the confirmed …

Gulf Citrus Growers Hold Annual Meeting

Ashley Robinson Gulf

The Gulf Citrus Growers Association (GCGA) held its 35th annual meeting at the Verandah Country Club in Fort Myers on June 9. At the meeting, the GCGA board elected officers to serve the organization for the 2021-2022 season. Ron Mahan of Tamiami Citrus, LLC was elected president. Other officers elected to lead the regional citrus association are Vice President Danny …

Gulf Citrus Growers Association Elects Leaders

Ernie Neff Gulf, Industry News Release

Ron Mahan of Tamiami Citrus, LLC has been elected president of the Gulf Citrus Growers Association (GCGA) for 2020-21. Other officers are Vice President Danny Sutton of Alico, Inc., Secretary Wayne Simmons of LaBelle Fruit Co., LLC and Treasurer Rob Atchley of A. Duda & Sons, Inc. The elections were held during the association’s 34th annual meeting on June 3. …

Herbicide Synergy for Citrus Weed Management

Tacy Callies Production, Research

By Ramdas Kanissery, Brent Sellers and Steve Futch Weed control is a major component of Florida citrus grove management. A warm, humid climate and frequent rainfall provide a conducive environment for prolific weed emergence and growth in citrus groves. Although there are several pre- and post-emergent herbicide products available for managing a diversity of citrus weeds, there is always an …