Brazilian NFC OJ Exports Boom

Josh McGill Brazil, Export, Orange Juice

Brazilian exports of not-from-concentrate orange juice (NFC OJ) have jumped 296% in volume over the past 18 crop seasons, reaching a peak of 1.5 million tons in the 2017–18 season. During the same period, exports of concentrated OJ declined 46%. Concentrated OJ historically had accounted for the highest volume of shipments of orange products to international markets. The increase in …

OJ Sales Impacted by Inflation

Josh McGill Florida Department of Citrus, Orange Juice, sales

Approximately 67% of total orange juice (OJ) is consumed through retail channels, and as much as 93% of not-from-concentrate (NFC) OJ is consumed through retail channels. The Florida Citrus Commission (FCC) learned these statistics at its Oct. 26 meeting. Florida Department of Citrus (FDOC) Economic and Market Research Director Marisa Zansler provided the information, along with other citrus juice sales …

snail

CRDF Funds CRAFT and Pest Projects

Josh McGill CRAFT, CRDF, Research

The Citrus Research and Development Foundation (CRDF) was able to hold its September board of directors meeting just prior to Hurricane Ian. During the meeting, CRDF awarded funding for Cycle Four of the Citrus Research and Field Trial (CRAFT) program. This will allow for another round of investments in grower-led research projects. “Kristen Carlson, Tamara Wood, the Technical Working Group …

California CRaFT Project Targets Psyllids

Josh McGill California Corner, Psyllids, Research

All commercial citrus producers in California are invited to apply for participation in the Citrus Research Board’s (CRB) California-focused Citrus Research and Field Trials (CA-CRaFT) project. The overarching goal of CA-CRaFT is to demonstrate the effects of additional mitigations on Asian citrus psyllid control within commercial citrus groves across the various citrus-growing regions in California. The project is supported by …

OJ Magnate Cutrale Dies

Josh McGill Brazil, Orange Juice

Fundecitrus reported that Brazilian orange juice magnate José Luis Cutrale died Aug. 17 in London, England. Fundecitrus issued the following comments: “José Luis Cutrale worked in several areas of activity: in the commercialization of fruits, in the cultivation of citrus and in the orange juice industry. “With his very high level of entrepreneurship, he raised the name of Brazil internationally, …

More Orange and OJ Production in South Africa

Josh McGill International, Production

The production of oranges in South Africa is estimated to grow by 6% to 1.6 million metric tons (MMT) in 2021–22, the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA/FAS) recently reported. The area planted with oranges is expected to continue its stable growth rate, expanding by 2% to 47,750 hectares in 2021–22. Limpopo province is the leading growing region …

Orange and OJ Production Rise in Turkey

Josh McGill Fresh, International, Orange Juice

Orange and orange juice (OJ) production levels in Turkey are forecast to be higher in 2021–22 than in 2020–21, according to a recent U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) update. Orange production is now expected to be 1.75 million metric tons (MMT), compared to 1.3 MMT the prior year. OJ production is projected at 10,000 metric tons (MT) …

No Negative Cardiovascular Impacts for Children Drinking OJ

Josh McGill Florida Department of Citrus, Orange Juice, Research

New research examining the cardiovascular health of young adults who consumed 100% orange juice (OJ) as children indicates no increased risk for high blood pressure or elevated blood lipid levels as a result. The research, published in the International Journal of Food Science and Nutrition, specifically looked at 100% OJ consumption during late childhood and early adolescence and its association …

Florida State Budget and OJ Action Reported

Josh McGill Florida, Legislative, Orange Juice

In a recent Florida Citrus Mutual (FCM) newsletter, the grower association told how the Florida state budget addresses citrus issues and reported FCM’s position on an orange juice petition.  STRONG SUPPORTThe 2022–23 Florida state budget signed June 2 by Gov. Ron DeSantis totaled $109.9 billion and included more than $37 million in support for the state’s citrus industry. Citrus support …

Inflation Impacts OJ Consumers

Josh McGill Economics, Florida Department of Citrus, Orange Juice

Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …

Maintaining Demand for OJ Amid Supply-Shortage Concerns

Josh McGill Florida Department of Citrus, Orange Juice

By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …

Discussing OJ Health Benefits With Dietitians

Josh McGill Florida Department of Citrus, Orange Juice

For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …

How OJ Will Be Marketed in 2022–23

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …

Update on CRDF Research Projects

Josh McGill CRDF, Research

The Citrus Research and Development Foundation (CRDF) Research Management Committee and board of directors recently approved projects for funding. The first CRDF research project has approval for funding of a final year of research by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) to study the lebbeck mealybug and its management. “The Research Management Committee debated this …

Uncle Matt’s Organic Launches Low-Calorie OJ

Josh McGill Industry News Release, Orange Juice

Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …

Inflation Considered in OJ Marketing

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …

OJ Marketing Success Highlighted at Peace River Meeting

Josh McGill Marketing, Orange Juice

Members of Peace River Valley Citrus Growers Association gathered in Arcadia last week for their annual meeting and dinner. Updates were provided on association business, the state legislative session and citrus Extension activities. In addition, Samantha Lane, global marketing director for the Florida Department of Citrus (FDOC), gave an insightful presentation on consumer purchasing habits and how orange juice (OJ) …

Florida OJ Tariffs Lifted in United Kingdom

Josh McGill Orange Juice, Trade

The United States and the United Kingdom announced a trade accord on March 22. The United States will remove tariffs on British steel and aluminum, while the United Kingdom will remove retaliatory tariffs on a number of American exports, including Florida orange juice. “We appreciate the work of the U.S. Department of Commerce and the U.S. Department of Agriculture in …

OJ Is Half of Household Juice Purchases

Josh McGill Citrus, Florida Department of Citrus, Orange Juice

Orange juice (OJ) recently accounted for more than half of the fruit juice purchased by households, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on March 16. Citing a report on the Household Purchase Dynamics in the Beverage Category, Zansler added that grapefruit juice represented only about 1.5% of fruit juice sales. All fruit juice …

Florida Growers Detail CRAFT Projects

Josh McGill Citrus, Florida

There has been quite a bit of interest in the Citrus Research and Field Trials (CRAFT) program. During the Florida Citrus Show held in Fort Pierce in late January, a panel of citrus growers discussed projects they have been approved to conduct under CRAFT. Tamara Wood, executive director of the CRAFT Foundation, moderated the panel and provided an update on …