At its recent May meeting, the Citrus Research and Development Foundation (CRDF) finalized a communication plan that will attempt to make the organization’s information more easily available to growers and others. Ned Hancock, chairman of the CRDF communications subcommittee, reports.
“One of the key elements is we’re going to revamp our website. We’re going to try to make it extremely user friendly,” Hancock says. CRDF will attempt to link to its website publications or summaries of research that are of grower interest.
“We’re also going to try to pull in all of our citrus (Extension) agents … and get them engaged and involved to where they’ll understand what the projects are, what our topics are, the progress that’s being made, and can communicate that back to their individual grower groups and their communities so that they are another resource for growers to be able to use to be on the front end of what the research is showing,” Hancock says. He adds that CRDF will be able to help fund agents’ transportation to the group’s meetings.
CRDF will also make better efforts to communicate with state legislators who provide funding for the organization, and have more researchers make grower-friendly presentations. As part of that effort, two University of Florida Institute of Food and Agricultural Sciences researchers discussed their work with more than 50 attendees following the May CRDF meeting.
Hear more from Hancock:
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