Experts in every other segment of the citrus industry also read Citrus Industry magazine monthly. They include grove product manufacturers, distributors and sales representatives – people often referred to as “allied members” of the citrus industry. Other regular readers include citrus researchers, citrus Extension agents, citrus association professionals and a host of government professionals who assist or regulate the citrus industry. Managers of citrus juice processing plants, fresh citrus packinghouses and citrus harvesting operations also read Citrus Industry.
Most magazine readers live and work in Florida. But hundreds of others working in citrus throughout the United States and the rest of the world also subscribe to Citrus Industry magazine.
When Sayer Loyal Frisbie cranked out the first issue of Citrus Industry in Florida in January 1920, virtually all of the Sunshine State’s citrus was packed for fresh consumption. Canning of citrus juice began soon after the magazine was founded, and frozen concentrated juice was developed in 1945. Today, the vast majority of Florida’s citrus goes to processing plants and becomes juice. Throughout all these product changes, Citrus Industry magazine has provided growers and other readers the information they need to stay competitive.
Three “killer” freezes in the 1980s further changed the face of the Florida citrus industry, drastically reducing acreage and crops. In recent decades, the diseases citrus canker and HLB, also known as greening, have further reduced acreage and crops. Citrus Industry magazine has continuously helped growers and others by providing information that can help them cope with production problems.
After staying in the founding Frisbie family’s hands for 85 years, Citrus Industry magazine was purchased by Southeast AgNet (now AgNet Media) in 2005. The mission remains the same: Provide the information that growers and others need in the effort to survive and be profitable.
The Southeast’s most comprehensive and localized farm broadcast service covering Florida, Georgia and Alabama for 30 years.
For over 95 years, the most trusted citrus publication in the industry. Twelve issues annually, packed with the latest research, product information and growing techniques that growers value.
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