World Citrus Organisation Sets Priorities

Josh McGillIndustry News Release, International

The World Citrus Organisation (WCO) recently announced its 2022–2024 strategy priorities for what it calls “future building” the global citrus community. The five priorities are membership, engagement, statistics, nutrition and health, and promotion. 

World Citrus Organisation

In 2022–2024, the WCO membership will be further consolidated to include the top citrus-producing countries and the top citrus-exporting countries. These include Africa, Brazil, China, Egypt, Greece, India, Mexico, Morocco, Spain, Turkey and the United States.

To allow engagement between members, WCO will first hold its Annual Congress alongside existing events, such as Fruit Attraction in 2022, before considering for 2023 and 2024 to begin physical WCO Annual Congress meetings in the Southern Hemisphere and Northern Hemisphere on an alternating basis.

To facilitate WCO citrus forecasting, a user-friendly statistical database will be established for WCO members. To support accurate and detailed citrus forecasting, the WCO-CIRAD collaboration will be renewed and include the publication of an annual statistics book. CIRAD is the French agricultural research and cooperation organization working for the sustainable development of tropical and Mediterranean regions.

To aid the citrus sector in communicating the nutrition and health benefits of citrus consumption, the WCO will explore claims for citrus at the World Health Organization (WHO) level. In conjunction with CIRAD, a comprehensive study on citrus nutrition will also be undertaken.

In 2022–2024, the design of a global marketing concept accessible to all WCO members will begin. The global marketing concept will cement the notion of collective citrus promotion by the sector at large for efficient and effective marketing results.

The WCO is the platform for dialogue and action for the global citrus community. The WCO unites citrus-producing countries and citrus
stakeholders to facilitate collective action in the citrus sector, for both fresh and processed categories.

Source: World Citrus Organisation

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