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Below you'll find a list of all posts that have been categorized as “Marketing”
George Hamner says he intends to represent Florida citrus and “to also advocate for any Florida agricultural produce that I can” as a recent appointee to a federal marketing advisory committee. Hamner, of Indian River Exchange Packers, Inc., is one of 24 members of the U.S. Department of Agriculture’s (USDA) Fruit and Vegetable Industry Advisory Committee for 2020-22. “The committee’s …
Samantha Lane, Florida Department of Citrus (FDOC) director of global marketing, recently discussed international marketing highlights for Florida citrus products during the 2019-20 season. CANADAIn Canada, highlights included fresh Florida orange programs with juicing demos in Ontario grocery stores. The programs resulted in a sales increase. Issues management work took place to educate registered dietitians on the health benefits of …
The Indian River Citrus League (IRCL) recently reported on steps being taken to possibly create a federal marketing order for orange juice (OJ) to increase product demand. As background, the IRCL noted that the Citrus Administrative Committee (CAC) for decades has administered Federal Marketing Order 905 regulating the grade and size of fresh Florida citrus. The same order authorizes assessments …
