The great Richard Petty was at PMA’s Fresh Summit for a partnership that promotes Fresh From Florida. Fresh From Florida has joined forces with “The King” to get Florida products in front of more consumers. Petty and Florida Commissioner of Agriculture Adam Putnam stopped by AgNet Media’s booth at the summit.
Fresh From Florida, a Florida Department of Agriculture and Consumer Services program, partnered with Richard Petty Motorsports in 2013 to promote Florida citrus. The two help sponsor the Sprint Cup Series and the Xfinity Series races.
Petty and Putnam were at the Produce Marketing Association’s Fresh Summit and talked with AgNet Media’s Josh McGill about the promotion.
The duo is also responsible for retail activations at five major retailers. Petty said it’s been a good partnership for them so far and said it helps that it’s a great product that they are promoting.