The Brazilian company Citrosuco recently announced the launch of Evera, a new business unit that will produce natural ingredients for different industries. The natural ingredients will come through reuse technology of orange waste, including husks, peels, leaves, flowers and seeds.
Evera pointed out that Brazil produces approximately 13 million tons of oranges annually, equivalent to 320 million boxes, but only 50% of that becomes juice. The other half normally is used in products of low value, such as cattle feed.
For eight years, Citrosuco has been performing research on alternatives to increase the value added by the other half of the orange. During the last two and a half years, the results started to bear fruit.
It was necessary to separate the operations so that more attention and focus could be given to the new brand. The investment is near $9 million for research and product development and initial production installation, in addition to the establishment of partnerships with Brazilian and foreign entities and universities. The partnerships include startups from Israel and California’s Silicon Valley and, especially, the Dutch Wageningen University.
The new unit is born with a portfolio of 18 products for more than 90 applications, including plant-based foods such as ketchup, mayonnaise, chocolate syrup, various smoothies and even vegan hamburgers, where Evera inputs can be used in the formulation. Initially, the focus of production will be to supply the food and beverage industry.
According to John Lin, chief business officer at Evera, market research has shown that consumers are looking more and more for clean label products. “Through the use of our whole production, we will offer healthier foods, produced through sustainable processes,” Lin said. “Nowadays, we have a range of natural ingredients that can be utilized in the food and beverage market, improving the healthiness and the nutritional value of the end products.”
Evera is expected to deliver 3,000 to 5,000 metric tons of the new products in the first year of operation.
Citrosuco is one of the largest orange juice producers in the world, responsible for 20% of the global supply.
Source: Evera by Citrusuco
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