Lawsuit Alleges Juice Contains Chemicals

Josh McGillLegal

A New York man claims Simply Tropical juice drink is falsely labeled as “all natural” when it contains synthetic and toxic chemicals. Joseph Lurenz, individually and on behalf of all others similarly situated, filed a complaint Dec. 28 in the U.S. District Court for the Southern District of New York against The Coca-Cola Company and The Simply Orange Juice Company. The action alleges violation of the New York Deceptive Trade Practices Act and makes other claims. 


Lurenz alleges in his class action that Simply Tropical juice drink is deceptively labeled as “all natural” when testing has revealed the drink contains polyfluoroalkyl substances (PFAS). He claims the drink’s labeling of “all natural ingredients” with “nothing to hide” and using the word “simply” misleads consumers to believe the product is healthy when it contains toxic chemicals that have been associated with negative health effects including reproductive issues, developmental delays, reduced immunity, hormone disruption and increased cholesterol levels. 

Lurenz alleges that the defendants knew that the drink product contained PFAS chemicals which pose a risk and failed to disclose it to consumers. He claims the defendants fraudulently misrepresented that the product was all natural and concealed the information in order to delay lawsuits and other causes of action.  

Lurenz and the class seek monetary relief, interest, trial by jury and all other just relief. They are represented by Jason Sultzer and Daniel Markowitz of The Sultzer Law Group and by Nick Suciu, III, Gary Klinger, Erin Ruben and J. Hunter Bryson of Milberg Coleman Bryson Phillips Grossman.

Source: Legal Newsline

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