The Florida Department of Citrus (FDOC) announced the hiring of John Fuller as global marketing director. He has more than 20 years of experience in sports and entertainment, including athlete representation in marketing, public relations and philanthropic endeavors.
“I’m excited to enter the citrus industry to help meet marketing goals and work with my team to create innovative programs, both domestically and internationally,” Fuller said. “I’ve long had a passion for agriculture and have worked on a number of programs with growers throughout the U.S., so this is the perfect next step for my career. The resiliency and optimism of those at every level is what attracted me to this role, and I’m ready to help draw a deeper connection between consumers and Florida citrus products, partially by telling the story of the citrus industry – past, present and future.”
Prior to joining the FDOC, Fuller worked 17 years representing some of the top athletes in sports, including baseball players Andrew McCutchen, Curtis Granderson and Kyle Freeland. He executed a variety of programs to help grow their brands in traditional and non-traditional avenues while strengthening their community footprints. He has also worked non-exclusively with country music superstar Toby Keith, MLB star Alex Bregman, chef Marisa Churchill, the CMA Awards, Players Coalition and the Music City Bowl.
Fuller helped plan and execute an MLB Player Unity Moment during 2020 Opening Day ceremonies at 15 professional baseball stadiums. He was a co-founder of Granderson’s Grand Kids Foundation, which worked alongside First Lady Michelle Obama’s Let’s Move Campaign to combat childhood obesity.
Throughout his career, Fuller has worked with numerous food waste and food insecurity platforms. He collaborated with growers in various farm-rich regions of the United States such as Iowa, New Jersey, Texas and Oregon.
Fuller studied journalism at Central Michigan University.
Source: Indian River Citrus League
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