challenges

Supply Challenges and Demand Solutions

Daniel Cooper Economics, Florida Department of Citrus

By Marisa L. Zansler The landscape of the Florida citrus industry has undergone significant transformations throughout its history. Over the past decade, it has faced substantial challenges in both supply and demand. Florida orange juice (OJ) production dropped by 85%, from 615 million gallons in the 2013–14 season to an estimated 94 million gallons in 2023–24. Even as imports increased …

CRAFT program

Update on Florida’s CRAFT Program

Daniel Cooper CRAFT, Florida Department of Citrus

Florida’s Citrus Research and Field Trial (CRAFT) board of directors recently approved a slate of Cycle 5 solid set Program for Expedited Propagation (PEP) projects following recommendations from the Technical Working Group. Eleven projects totaling 455 acres were approved. Projects will focus on comparisons of five scions (Parson Brown, Roble, Carney 2, Carney 3 and Donaldson) on the same rootstock. …

juice

Florida Juice Prices and Marketing Focus

Daniel Cooper Florida Department of Citrus, Marketing, Orange Juice

At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …

Updates on FDOC Research Projects

Tacy Callies Florida Citrus Commission, Florida Department of Citrus, Research

Florida Citrus Commission (FCC) members on Jan. 17 heard an update on one recent Florida Department of Citrus (FDOC) scientific research project and learned about some future research plans. Rosa Walsh, FDOC director of scientific research, presented the information. PROGRAM FOR EXPEDITED PROPAGATIONWalsh reported that the 2022–23 Program for Expedited Propagation of HLB Tolerant and Resistant Trees was successful. She …

Brazilian

Economist Provides Brazilian Citrus Update

Daniel Cooper Brazil, Economics, Florida Department of Citrus

Agriculture is the driving force in the Brazilian economy, and Brazil is a leading food supplier to the global market, economist Marisa Zansler told the Florida Citrus Commission (FCC) at its last meeting. Zansler is director of economic and market research at the Florida Department of Citrus (FDOC). She visited Brazil in August and provided the FCC with an update …

Returns From OJ Promotions Projected

Josh McGill Florida Department of Citrus

Florida Department of Citrus (FDOC) promotions of orange juice (OJ) are projected to have produced a $2.23 return on investment for each dollar Florida producers paid to support the promotions, a University of Florida (UF) economist reported. Lisa House, UF professor and chair of the UF Food and Resource Economics Department, made that projection in a virtual presentation on Nov. …

Citrus Recovery Program Funding Allocated

Josh McGill Florida Citrus Commission, Florida Department of Citrus

Several scientific projects to be funded with $2 million the Florida Department of Citrus (FDOC) received from the state’s Citrus Recovery Program were approved by the Florida Citrus Commission (FCC). The Citrus Recovery Program funds came from the Florida Legislature this year. The funded projects include: Also utilizing funds from the Citrus Recovery Program, the FCC approved almost $1.05 million …

Strong Support for Plant Transformation Center

Josh McGill Breeding, Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) approved almost $1.05 million to support a University of Florida Plant Transformation Center that will develop methodologies and technologies to improve HLB resistance and tolerance in citrus. The approval followed an overview of the center presented by Scott Angle, University of Florida (UF) senior vice president for agriculture and natural resources, who oversees the UF …

Florida Department of Citrus Budget and Tax Rates Set

Josh McGill Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) on Oct. 25 set the Florida Department of Citrus (FDOC) budget and grower assessment rates for the 2023–24 season. The FDOC budget will be $23.239 million, about $6.5 million less than the 2022–23 budget of $29.795 million. It includes administrative and support services of $2.153 million, a general revenue service charge of $222,000, a research …

Social Media to Promote Florida Gift Fruit

Josh McGill Florida Department of Citrus, Fresh

The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …

Department of Citrus Discusses Priorities for Research Funds

Josh McGill Florida Citrus Commission, Florida Department of Citrus, Research

The Florida Department of Citrus held a research and budget workshop on Oct. 4. Rosa Walsh, director of scientific research, presented an overview of the general funds received for research this fiscal year along with several possibilities for use of these funds for feedback from the Florida Citrus Commission (FCC). Walsh reported that $1.65 million was received in general revenue …

Telling the World About Florida Citrus

Josh McGill Florida Department of Citrus, Marketing

A delegation from Japan’s Yamano & Associates recently visited Florida to meet with exporters and get an inside look at the future of the Florida citrus industry. That visit led Florida Citrus Commission (FCC) Chairman Steve Johnson to write the following commentary about the importance of Florida citrus worldwide:  The company (Yamano) has been the Florida Department of Citrus’ (FDOC) …

Japanese Agency Tours Florida Citrus Industry

Josh McGill Florida Department of Citrus, Grapefruit, International

Yamano & Associates, Florida Department of Citrus (FDOC) partner agency in Japan for over 40 years, recently concluded an educational tour in Florida, continuing its efforts to explore and engage with key individuals in the Florida citrus industry. The two-day tour provided the agency with a unique opportunity to closely observe the operations and processes involved in the Florida citrus …

Citrus Commission Chairman: Marketing Programs Work

Josh McGill Florida Citrus Commission, Florida Department of Citrus, Marketing

Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …

Australian

OJ Availability, Price and Sales

Josh McGill Florida Citrus Commission, Florida Department of Citrus, Orange Juice

Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …

Propagation Program Update on Donaldson and Other Trees

Josh McGill Florida Citrus Commission, Florida Department of Citrus, HLB Management

The Florida Citrus Commission (FCC) on June 14 received an update about a program for expedited propagation, in which 23 nurseries are participating. The goal of the expedited tree propagation program is to have several million HLB-tolerant or HLB-resistant trees planted in the next several years. Rosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, provided the update. …

Keeping Florida OJ at Top of Consumers’ Minds

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …

Funding for Florida Department of Citrus Research

Josh McGill Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) on May 17 received a summary of the latest state funding earmarked for scientific research that will be administered by the Florida Department of Citrus (FDOC). FDOC Director of Scientific Research Rosa Walsh provided the summary. She noted that the funding established by the Florida Legislature needs to be approved by Gov. Ron DeSantis. State …

Citrus Mural Unveiled on National Orange Juice Day

Tacy Callies Florida Department of Citrus

The Florida Department of Citrus (FDOC), in partnership with Visit Florida®, is excited to announce the new installation of a hand-painted mural by artist Lauren Hom. Beginning May 4 (National Orange Juice Day), visitors can view the new Florida citrus themed art at the Florida Welcome Center in Jacksonville. Visitors who stop at the center will be able to take …

Update on HLB-Tolerant/Resistant Tree Programs

Josh McGill Florida Department of Citrus, HLB Management, Varieties

The Florida Citrus Commission (FCC) in March heard updates on programs intended to provide growers with HLB-tolerant or -resistant trees and on other Florida Department of Citrus (FDOC) scientific research programs. Director of Scientific Research Rosa Walsh provided the updates. The FCC serves as the FDOC’s governing board. Walsh announced that for the FDOC’s Program for Expedited Propagation, all materials …