The Florida Department of Citrus (FDOC), in partnership with Visit Florida®, is excited to announce the new installation of a hand-painted mural by artist Lauren Hom. Beginning May 4 (National Orange Juice Day), visitors can view the new Florida citrus themed art at the Florida Welcome Center in Jacksonville. Visitors who stop at the center will be able to take in the new mural while sampling delicious and nutritious Florida orange juice and Florida grapefruit juice.
“We know visitors who stop at the Florida Welcome Centers love to sample Florida orange juice and Florida grapefruit juice. We wanted to enhance their experience with a beautiful and fun piece of art,” says Shannon Shepp, executive director of the Florida Department of Citrus. “Our goal is for visitors to step into a space that makes them feel as if they’re in the heart of a Florida citrus grove. The mural incorporates vibrant colors found in Florida orange and grapefruit groves as inspiration.”
Hom, the designer and artist, helps brands tell stories through her unique designs. FDOC has worked with Hom over the past two years on various projects. The new mural depicts a beautiful grove scene and is the largest project FDOC has partnered with Hom on, spanning an entire wall at nearly 23 feet long by 12 feet high.
“We’re excited to partner with FDOC and Lauren Hom to showcase the beauty and nutritional benefits of Florida citrus through this stunning mural installation,” said David Dodd, vice president of Visit Florida. “The mural will serve as a vibrant and lasting tribute to the important role that citrus plays in our state.”
Visitors to Florida Welcome Centers are encouraged to share their selfies on social media, using the hashtag #ojselfie and tagging @floridaorangejuice on Instagram.