The Florida Citrus Commission (FCC) on March 20 expressed its intent to hire a new marketing agency for the Florida Department of Citrus (FDOC). The FCC, which governs the FDOC, voted to give FDOC staff approval to post the intent to award Padilla the marketing business and pursue contract negotiations with them.
Padilla would replace current FDOC agency Edible Inc. Edible has been the FDOC’s consumer marketing agency for 10 years and more recently became the FDOC’s agency for media relations and issues management.
Padilla would become the FDOC’s new agency for consumer marketing as well as for media relations and issues management.
The FDOC is required to conduct a request for proposal (RFP) process for services that exceed $35,000 annually.
On Feb. 27, an RFP workshop was held to solicit agency partners for media relations and issues management. The presenters at that workshop were decided by the top four scores given by a panel reviewing the eight initial proposals. Citrus commissioner rankings from that workshop resulted in Padilla in first place and Edible in second place.
On March 6, an RFP workshop was held to solicit agency partners for consumer marketing. The presenters at that workshop were decided by the top four scores given by a panel reviewing the 14 initial proposals. Citrus commissioner rankings from that workshop again resulted in Padilla in first place and Edible in second place.
If everything goes as planned, FDOC staff will present the actual contracts with Padilla to the FCC for approval. The FDOC contract with Edible expires June 30. A new contract with Padilla would begin on July 1.
The FDOC is an executive agency of the state of Florida tasked with the marketing, research and regulation of the Florida citrus industry.
Source: FDOC
Share this Post
Sponsored Content