Jake Price, who has helped introduce cold-hardy citrus to Georgia, was recently honored by the University of Georgia (UGA). He is one of five UGA faculty and staff members recognized for their commitment to public service and outreach. Price won a Walter Barnard Hill Award, named for UGA Chancellor Walter B. Hill. Each award recipient receives a medallion, a permanent salary increase and a framed certificate.
Price is a senior public service associate and Lowndes County Extension coordinator with the College of Agricultural and Environmental Sciences. UGA stated that Price has played a pivotal role in introducing cold-hardy citrus to the state, generating $40.7 million in new income for South Georgia communities.
In 2013, Price initiated cold-hardy citrus production with a meeting in Valdosta, introducing it as an alternative crop. Demand quickly outpaced supply, and by 2024, citrus production in the state expanded to 4,385 acres. Georgia-grown mandarins, oranges and grapefruit are now sold in major grocery chains like Winn-Dixie, Publix and Whole Foods. Prior to 2013, only 7 scattered acres of citrus were cultivated in Georgia.
Price’s efforts led to the establishment of four U.S. Department of Agriculture-certified citrus nurseries and three citrus packing houses, demonstrating the sustainability of the industry in Georgia. He also played a key role in founding the Georgia Citrus Association and the Georgia Citrus Commission. In 2023, the Georgia General Assembly allocated funds to hire a citrus specialist and a citrus breeder, further advancing the industry.
Price collaborates with the UGA Small Business Development Center to assist new citrus growers with business planning. As the Lowndes County Extension coordinator, he also raises funds for local 4-H programs and donates citrus to community organizations like Second Harvest of South Georgia and the Valdosta School Nutrition Program.
Source: UGA
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