The Orlando Magic and Uncle Matt’s Organic have announced a multi-year partnership, making Uncle Matt’s the Magic’s official organic juice partner.
Uncle Matt’s will be featured inside the Magic’s home, Kia Center, both as the presenting partner of Stuff’s Magic Castle and with the organic juices being sold inside the arena. Additional in-arena brand integrations include signage on the basket stanchions and LEDs during all Magic home games, along with concourse and Fan Fest activations. Other partnership elements include custom content production on social media campaigns across the Magic’s platforms and serving as the supporting partner for Magic youth basketball camps and clinics.
“The Magic are thrilled to team up with Uncle Matt’s Organic and share in their commitment to healthy living,” said Magic Senior Vice President of Global Partnerships J.T. McWalters. “As two companies that believe in the importance of health and wellness, this creates a perfect partnership. We can’t wait to connect Uncle Matt’s with our local community and give our fans a taste of what it’s all about.”
“As a lifelong Magic fan, this partnership is a dream come true,” said Matt McLean, Uncle Matt’s Organic chief executive officer and founder. “Growing up in nearby Clermont, I can remember the first days of Scott Skiles, Terry Catledge and drafting Nick Anderson. I loved rooting for Shaq and Penny, Tracy McGrady, Bo Outlaw, Dwight Howard and others. The Magic have always been the underdog, similar to Uncle Matt’s Organic. Their organization and ownership are first class. They have a mission beyond just basketball, a true philanthropic passion for the local community and the Orlando youth. When the opportunity arose to partner with the Magic, it was an easy decision. It’s an honor to be the official organic juice of the Orlando Magic.”
Source: NBA
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