juice

Florida Juice Prices and Marketing Focus

Daniel Cooper Florida Department of Citrus, Marketing, Orange Juice

At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …

Australian

Australian OJ Production Projection

Daniel Cooper International, Orange Juice

Australian orange juice (OJ) production in 2023–24 is forecast at 15,400 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). That’s a decrease of 4% from the 2022–23 estimate of 16,100 MT. Higher production and improved fruit quality for fresh oranges is anticipated in 2023–24, resulting in a lower volume of rejected fruit channeled toward …

Morocco Orange and OJ Production

Tacy Callies Crop Forecast, International, Orange Juice

Orange and orange juice (OJ) production in Morocco are both projected to be higher in 2023–24 than in the previous year, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). FRESH ORANGESOrange production in 2023–24 is expected to increase by 5%, reaching 820,000 metric tons (MT). The increase is due to improved weather conditions during the growing …

EU Orange and OJ Production to Decline

Tacy Callies International, Orange Juice, Oranges

European Union (EU) orange and orange juice (OJ) production are projected to decline in 2023–24 compared to the prior season, according to a new report from the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). ORANGESEU orange production is projected to reach 5.4 million metric tons (MT) in 2023–24, down 2% from the already short EU orange output level …

fresh

U.S. Fresh Oranges Up; OJ Down in 2022–23

Daniel Cooper Fresh, Orange Juice, Production

The fresh-market orange crop in the United States rose 2% in 2022–23 compared to the prior year, to 1.44 million tons, the U.S. Department of Agriculture’s Economic Research Service reported this fall. The increase was due to larger navel orange and early/midseason crops in California and Texas. FRESH FRUIT PRICES FALL With increased supply, grower prices for fresh oranges were …

The Big Push for New Processed Orange Varieties

Josh McGill Orange Juice, Varieties

Citrus breeders at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) have been making a big push for four years to develop new orange varieties for processing. The need for the push was accentuated last year by a multitude of adverse situations on the processing side of the business. In a recent virtual presentation, UF/IFAS plant breeder …

Historically Low Orange Juice Supply

Josh McGill Brazil, Orange Juice

Brazil’s São Paulo and Minas Gerais citrus belt has gone through four low orange production cycles in a row, the Brazilian Association of Citrus Exporters (CitrusBR) pointed out in a recent report on orange juice processing. The association noted that orange production in Brazil’s citrus belt totaled 269 million boxes in the 2020–21 season, 263 million boxes in 2021–22, 314 …

Orange Juice Shortages and Staggering Prices

Josh McGill Economics, Orange Juice

By Marisa L. Zansler The orange juice (OJ) category has experienced turbulence over the past four years, characterized by volatility in prices, sales and distribution. Initially, the category declined in volume sales amid a saturated beverage market, with numerous options vying for consumers’ attention. However, the pandemic in early 2020 revitalized consumer interest, positioning OJ as a convenient and healthy …

Drinking Orange Juice Lowers Dementia Risk

Josh McGill Orange Juice, Research

A recent study finds that moderate consumption of up to one cup per day of natural juices, such as 100% orange juice (OJ), lowers the risk of dementia. Inversely, consuming up to two cups per day of artificially sweetened beverages, and more than two cups per day of sugar-sweetened beverages, increases the risk of dementia. The study was published by …

European Union OJ Production to Fall

Josh McGill International, Orange Juice

European Union (EU) orange juice (OJ) production in 2022–23 is forecast at 64,421 metric tons (MT), down 20% from the previous season, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. The volume of oranges destined for processing depends on overall orange production as well as the quality and size of the fruit destined for the fresh markets …

Brazilian OJ Exports to United States Surge

Josh McGill Brazil, Orange Juice

Brazil is the world’s leading exporter of orange juice (OJ) and accounts for nearly 80% of the OJ marketed in the world. For every five cups of orange juice consumed, almost four are produced in Brazil. According to the Institute of Agricultural Economics, in the first four months of the year, São Paulo exported $682 million in juice, of which …

Australian

OJ Availability, Price and Sales

Josh McGill Florida Citrus Commission, Florida Department of Citrus, Orange Juice

Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …

Keeping Florida OJ at Top of Consumers’ Minds

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …

OJ Sales Fall While Price Climbs

Josh McGill Florida Citrus Commission, Orange Juice

U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …

Florida Citrus Prices, Exports and Yields

Josh McGill Export, Orange Juice

Summaries of last season’s processed citrus prices, exports and juice yields were part of the recently released Florida Citrus Statistics 2021–22. The summary was produced by the Florida Department of Agriculture and Consumer Services (FDACS) and the U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS). PROCESSED PRICESThe delivered-in price per pound of solids (PPS) for all processed oranges …

Juice Prices Climb; Volume Sales Drop

Josh McGill Florida Department of Citrus, Orange Juice, sales

Orange juice (OJ) and grapefruit juice prices climbed in the four-week period ending Feb. 25 compared to the same period in 2022, but volume sales dipped. Marisa Zansler, Florida Department of Citrus (FDOC) economic and market research director, presented that FDOC Nielsen report information to the Florida Citrus Commission on March 15. The FCC is the governing board of the …

mandarin

Benefits of Increasing Citrus Hybrids in Orange Juice

Josh McGill Orange Juice

Allowing citrus hybrids with certain criteria in orange juice (OJ) was one of several issues addressed in a recent workshop about potential changes to OJ’s standard of identity. Peter Chaires, executive director of the New Varieties Development and Management Corp., discussed benefits of increasing the hybrid allowance in OJ. Chaires presented a consumer study of juices conducted by University of …

OJ Standard of Identity Discussed

Josh McGill Florida Citrus Mutual, Orange Juice

No action was taken after numerous speakers discussed potential changes to the standard of identity for orange juice (OJ) at a March 1 public workshop. Taking place at Florida Citrus Mutual (FCM) headquarters in Bartow, the workshop was titled “Continuing the OJ Standards Conversation.” FCM Executive Vice President and Chief Executive Officer Matt Joyner offered background on the standard of …

South Africa OJ Production to Rise

Josh McGill International, Orange Juice

Production of orange juice (OJ) in South Africa is estimated to rise by 6% to 33,120 metric tons (MT) in 2022–23, up from 31,320 MT in 2021–22. The estimate issued by the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) is based on improved domestic orange production. In 2020–21, South Africa produced only an estimated 22,140 MT of OJ, …

Orange Light: New Name for Uncle Matt’s Product

Josh McGill Industry News Release, Orange Juice, Organic

Uncle Matt’s Organic is reintroducing its Matt50™ Orange Juice (OJ) Beverage as Orange Light. Orange Light contains half the sugar and calories as regular OJ. It is boosted with vitamin C, plus prebiotics and probiotics for gut health and immune support. Orange Light is available at Whole Foods Market and Sprouts Farmers Market locations nationwide and is also available for purchase directly …