demand

Declining Demand for Orange Juice

Daniel CooperEconomics, Orange Juice

In a recent forecast of a challenging 2026–27 season for the global orange juice (OJ) market, Rabobank addresses the expected continued decline in OJ demand. Edited excerpts from the Rabobank report follow: Demand for OJ shows no signs of recovery. Although global frozen concentrated orange juice (FCOJ) and not from concentrate (NFC) prices have been trending downward since early 2025, …

body weight

Benefits of Regularly Drinking OJ Differ by Body Weight

Daniel CooperOrange Juice, Research

The Florida Department of Citrus (FDOC) reported that a recent study suggests regular orange juice consumption may support heart health while improving blood pressure regulation, lipid metabolism and inflammation. However, benefits can differ from person to person based on body weight. This clinical intervention study examined how drinking orange juice every day affects the body at the molecular level and …

supply

Forecast for 2026–27 Global Orange Juice Supply

Daniel CooperForecast, International, Orange Juice

Rabobank recently forecast a challenging 2026–27 harvest year for the global orange juice (OJ) industry. It reported that while global supply is forecast to contract, the ongoing decline in OJ demand is likely to continue. As a result, global frozen concentrated orange juice (FCOJ) prices are expected to struggle to recover sustainably. This article, focusing on OJ supply, consists of …

Orange Juice

Orange Juice: A Fruit or a Sugar-Sweetened Beverage?

Daniel CooperOrange Juice

A recent international nutrition symposium concluded that evidence supports classifying 100% fruit juice — including 100% orange juice — as a form of fruit rather than as a sugar-sweetened beverage. Unlike sugar-sweetened beverages, 100% orange juice contains naturally occurring sugars from the fruit itself, with no added sugar, the Florida Department of Citrus (FDOC) noted in a summary of the …

blood sugar

Orange Juice May Reduce Blood Sugar Spikes

Daniel CooperOrange Juice, Research

Many people worry that orange juice can raise blood sugar quickly because it contains naturally occurring sugars. However, a new study suggests that 100% orange juice may affect blood sugar differently than sugary drinks that contain the same amount of sugar but lack the natural components found in oranges. A team of researchers in Spain and the United Kingdom compared …

month

It’s Orange Juice Month in Highlands County

Daniel CooperFlorida, Orange Juice

The Highlands County Board of County Commissioners has proclaimed the month of May to be Florida Orange Juice Month in Highlands County, Florida. The proclamation declared that: The proclamation encouraged all Highlands County residents and Floridians to take a Florida orange juice break and reflect on the wide range of positive impacts that this long-standing industry has had on the …

Florida’s

Florida’s Replanting Era: What it Means for OJ Demand

Daniel CooperFlorida Department of Citrus, Orange Juice, planting

By Marisa Zansler Over the past year, there has been a discreet change occurring in the orange juice (OJ) aisle amid supply shortages. Some of the familiar OJ cartons have changed, not in name but in composition. With Florida’s smaller crop and limited global OJ supplies, Florida’s processors have stretched that limited supply by offering more products that blend OJ …

Florida Citrus Commission Hears Juice Trends and Appoints Leadership

Tacy CalliesFlorida Citrus Commission, Florida Department of Citrus, Orange Juice

The Florida Citrus Commission (FCC) on Jan. 21 received updates on citrus industry economic issues and appointed a chair and vice-chair. The FCC, whose members are appointed by Florida’s governor, is the governing board for the Florida Department of Citrus (FDOC).   ORANGE JUICE (OJ)OJ retail sales trends for the four-week period through Dec. 27, 2025 show the price per …

consumer

Florida Citrus Sales Continue To Take a Hit

Daniel CooperFresh, Orange Juice, sales

The Florida Citrus Commission (FCC) on Dec. 17 heard about the continued declining sales of fresh Florida citrus and orange juice (OJ). Marisa Zansler, director of economic and market research for the Florida Department of Citrus (FDOC), presented the sales reports. The FCC serves as the governing board for the FDOC, which is tasked with marketing, research and regulation of …

heart health

OJ Consumption Aids Heart Health

Daniel CooperOrange Juice, Research

A recent study has shown that regular orange juice (OJ) consumption can influence the activity of thousands of genes inside immune cells. Many of these genes help control blood pressure, calm inflammation and manage the way the body processes sugar, all of which play an important role in long-term heart health. The study followed adults who drank 500 milliliters of …

usda

USDA Amends Brix Standards to Align With FDA

Daniel CooperOrange Juice, Regulation

The U.S. Department of Agriculture Agricultural Marketing Service (USDA AMS) is amending the U.S. Standards for grades of orange juice (OJ) by changing the limits for Grade B Brix allowances in pasteurized OJ (POJ). The change will align with the Food and Drug Administration’s (FDA) Standard of Identity (SOI) for POJ. The Brix allowances under the U.S. OJ standards are …

Florida Farm Bureau

Florida Farm Bureau Supports Amending OJ Standard

Daniel CooperLegislative, Orange Juice

Florida Farm Bureau has submitted comments supporting the Food and Drug Administration’s (FDA) proposal to amend the standard of identity (SOI) for pasteurized orange juice (POJ) by lowering the minimum soluble solids content from 10.5° to 10° Brix. The FDA proposed an amendment earlier this year in response to a 2021 Florida citrus industry petition. Following are some comments from …

citrus concentrates market

Citrus Concentrates Market to Rise

Daniel CooperInternational, Orange Juice

The global citrus concentrates market is anticipated to rise from U.S. $9.69 billion in 2025 to U.S. $13.81 billion by 2032, according to Persistence Market Research. The firm reports that citrus concentrates are in demand due to their versatility, natural flavor and nutritional benefits. They are widely used in juices, carbonated drinks, confectionery and dairy products, with orange and lemon …

Tampa Bay Lightning

FDOC Announces New Partnership With Tampa Bay Lightning

Daniel CooperCitrus, Orange Juice

The Florida Department of Citrus (FDOC) has partnered with the Tampa Bay Lightning and Benchmark International Arena to promote Florida orange juice (OJ).  Throughout the 2025-26 season, fans will enjoy Florida OJ in fresh ways, including in-arena mocktails, pregame giveaways and interactive product sampling stations at Ford Thunder Alley and Publix Plaza. Lightning fans will also see and experience Florida …

study

Study Says 100% Fruit Juice Fills Nutrition Role

Daniel CooperOrange Juice, Research

A recent study reveals that consuming 100% fruit juice is a marker for healthier diet choices and does not displace whole fruit consumption. The study, published in Nutrients on Aug. 21, explored the consumption patterns of 100% fruit juice and diluted juice with the goal of better understanding its relationship to diet quality. Population groups in the study included consideration …

Orlando Magic

Orlando Magic/Uncle Matt’s Partnership

Daniel CooperOrange Juice, Organic

The Orlando Magic and Uncle Matt’s Organic have announced a multi-year partnership, making Uncle Matt’s the Magic’s official organic juice partner. Uncle Matt’s will be featured inside the Magic’s home, Kia Center, both as the presenting partner of Stuff’s Magic Castle and with the organic juices being sold inside the arena. Additional in-arena brand integrations include signage on the basket stanchions …

Factors That Influence Juice Quality

Tacy CalliesNutrition, Orange Juice, Tip of the Week

By Tripti Vashisth, Johann Hiller and Taylor Livingston Poor fruit quality has long been a significant hurdle for sweet orange growers in the HLB era. With high fruit drop rates and challenges in harvest management, many growers find themselves picking fruit earlier than ideal, resulting in subpar Brix levels. To effectively improve the Brix of the fruit, it is essential …

global

Strong Growth for Global OJ Market Projected

Daniel CooperInternational, Orange Juice

The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …

fda

FDA Proposes OJ Brix Reduction

Daniel CooperOrange Juice, Regulation

In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …

oj

Brazilian OJ: Low Volume, Record Revenue

Daniel CooperBrazil, Orange Juice

Brazil’s Center for Advanced Studies on Applied Economics (CEPEA) recently reported that the volume of Brazilian orange juice (OJ) exported in 2024–25 was historically small, but revenues set a record. CEPEA stated there was limited production of high-quality Brazilian oranges in 2024–25. As a result, the juice industry had difficulty producing juice that is compatible to standards required by international …