Citrus Concentrates Market to Rise

The global citrus concentrates market is anticipated to rise from U.S. $9.69 billion in 2025 to U.S. $13.81 billion by 2032, according to Persistence Market Research. The firm reports that citrus concentrates are in demand due to their versatility, natural flavor and nutritional benefits. They are widely used in juices, carbonated drinks, confectionery and dairy products, with orange and lemon concentrates leading the market.

The global fruit juice industry consumes more than 40% of citrus concentrates, driven by consumer preference for natural and vitamin-rich beverages. In 2024, the U.S. and European brands saw a rise in citrus-based functional beverages, aligning with trends toward health-conscious consumption.

Companies like PepsiCo and Tropicana are launching low-sugar citrus drinks, further boosting demand for customized, high-quality citrus concentrates in various food sectors. 

Key highlights of the citrus concentrates market include:

• The citrus concentrate market is expanding due to rising consumer demand for healthy, convenient beverages and health awareness of citrus-based products, enhancing functional drink market opportunities.
• In 2025, orange concentrates are projected to hold a 48% market share due to their primary use in fruit juices, flavored water and bakery products.
• In 2025, conventional citrus concentrates, primarily produced in the U.S. and Brazil, are predicted to dominate the market with a 78% share due to their large-scale manufacturing, affordability and accessibility.
• Europe’s tourism and food service sectors are driving citrus concentrates market growth, estimated to hold 39% market share in 2025 due to rising demand for natural ingredients.
• In 2025, the liquid citrus concentrate segment is expected to hold a market share of 68%, while the dry segment will account for 32%, driven by its convenience and extended shelf life.

Learn more from the Persistence Market Research report: Citrus Concentrates Market Size, Share, and Growth Forecast for 2025 – 2032.

Source: Persistence Market Research