The Florida Citrus Commission’s (FCC) Global Marketing Committee in December provided an update on all Florida Department of Citrus (FDOC) marketing programs. The FCC, appointed by Florida’s governor, is the FDOC’s governing board.
ORANGE JUICE
Marketing programs for orange juice (OJ) included ongoing activities with the Tampa Bay Lightning and a media event held in New York City on Dec. 10 to promote Florida OJ, Florida fresh citrus and gift fruit. Learn more about the FDOC/Tampa Bay Lightning partnership here. The marketing activities are intended to keep Florida OJ at the forefront of media and consumers’ minds.
FRESH CITRUS
The FDOC marketing team is laying groundwork to position Florida oranges as the top choice for retailers. The media relations effort includes a new LinkedIn page to build industry visibility, as well as paid ads on Meta and LinkedIn with an omnibus survey designed to generate data-driven insights that substantiate consumer demand.
A fresh citrus workshop will be held at FDOC headquarters in Bartow at 10 a.m. on Jan. 29. At the workshop, growers and other industry stakeholders can take part in a planning session for the 2026–27 season.
GRAPEFRUIT AND GRAPEFRUIT JUICE
The Global Marketing Committee provided an update about the Grapefruit League partnership, which begins in early February 2026. During spring training, there will be up to 15 opportunities for growers to attend games and engage with fans. In January, the committee will send out more details and a survey to gauge grower interest in participating in the Grapefruit League partnership.
GIFT FRUIT
The committee reported to-date promotions have driven more than 5,000 page views on the FDOC link pickfla.com, which is a 1,000% increase over the same period last year.
Source: FDOC
Share this Post