Seminar schedule times are subject to change.


  • 8:30–8:45 a.m. Opening Remarks

    – Allen Morris, Morris Agribusiness Services, and Gary Cooper, President, Ag Net Media, Inc.

Markets and Marketing
Moderator: Gary Cooper
President/CEO AgNet Media, Inc.

  • 8:45–9:15 a.m. Who, What and Where Is Driving Growth in the Citrus and Beverage Market?

    – Will Polese, director of food and beverage, MarketsandMarkets

  • 9:15–9:45 a.m. Brazil’s European Orange Juice Marketing Program

    – Larissa Popp Abrahao, Citrus BR

  • 9:45–10:15 a.m. Restoring the U.S. Orange Juice Market to Growth

    – Allen Morris and Dan Santangelo, former Executive Director, Florida Department of Citrus. Dan and his team previously restored the U.S. orange juice market to growth.

  • 10:15–10:45 a.m. Break

  • 10:45–11:15 a.m. The Organic Demeter Biodynamic Citrus Juice and Nectar Markets in Europe: Story, Philosophy, Size and Growth.

    – Chiara Corleone, sales manager, Agrumaria Corleone S.P.A.

  • 11:15–11:45 a.m. Challenges and Opportunities in Marketing Fresh Citrus

    – Greg Nelson, CEO, Egan Fruit Packing

  • 11:45 a.m.–1:00 p.m. Lunch on your own

Moderator: Fred Gmitter
professor of horticultural sciences
University of Florida

  • 1:00–1:30 p.m. A Grower’s Perspective on Managing HLB

    – Jim Snively, vice president of grove operations, Southern Gardens Citrus

  • 1:30–2:00 p.m. Outlook for HLB Tolerant Rootstocks

    – Jude Grosser, professor of citrus breeding and genetics, UF/IFAS Citrus Research and Education Center

  • 2:00–2:30 p.m. Two Promising Options of Control for HLB

    – Tim Eyrich, vice president of research and development, Southern Gardens Citrus

  • 2:30–3:00 p.m. Use of CRISPR Technology to Produce Varieties of Citrus Immune to HLB

    – Nian Wang, associate professor of microbiology and cell science, UF/IFAS Citrus Research and Education Center

  • 3:00–3:30 p.m. The Effect of HLB on Orange Oil Quality

    – Jinhe Bai, research chemist, U.S. Department of Agriculture – Agricultural Research Service

  • 3:30–3:45 p.m. Break

Orange Production and Juice Supply
Moderator: Pat Schirard
president, Indian River Select and
Indian River Citrus League

  • 3:45–4:15 p.m. 10-Year Florida Orange Production Forecasts Under Endemic HLB

    – Kate and Allen Morris, Morris Agribusiness Services

  • 4:15–4:45 p.m. 10-Year São Paulo, Brazil Orange Production Forecasts Under Endemic HLB

    – Juliano Ayres, scientific manager, Fundecitrus

  • 4:45–5:15 p.m. Situation and Outlook for Citrus Production in Mexico

    – Ricardo Martinez Zambrano, director of sales, North America and South America, Citrofrut

  • 5:15–5:45 p.m. China’s Potential as an Orange Juice Producer and Exporter

    – Houjiu Wu, professor and vice-director, Chinese Research Center for Citrus Engineering, Technology and Processing, Southwest University, Chongqing, China

  • 6:00–7:00 p.m. Networking Reception


  • 7:30–8:45 a.m. Catered Breakfast

    – Topic and guest speaker to be determined

Comparisons of Florida and Brazil as Orange Producers
Moderator: Dino Cardelli
vice president of procurement
Sun Orchard

  • 8:45–9:15 a.m. Costs to Plant an Orange Grove, Grow and Harvest Oranges in Florida

    – Fritz Roka, associate professor of food and resource economics, UF/IFAS, Southwest Florida Research and Education Center

  • 9:15–9:45 a.m. Costs to Plant an Orange Grove, Grow and Harvest Oranges in Brazil

    – Gilberto Tozatti, CEO, GCONCI, and Mauricio Mendes, GCONCI Agri-planning, an agribusiness and citrus consulting company

  • 9:45–10:30 a.m. HLB Infection Rates in Florida and Brazil

    – Mike Irey, director of research and business development, Southern Gardens Citrus, and Juliano Ayres, scientific manager, Fundecitrus

  • 10:30–10:45 a.m. Break

Sourcing Raw Materials
Moderator: Aedan Dowling
senior director of global procurement
Tropicana Products, Inc.

  • 10:45–11:15 a.m. Procurement Challenges for a Citrus Processor/Marketer in an HLB- Endemic Fruit Market

    – Dan Casper, president, Southern Gardens Citrus

  • 11:15–11:45 a.m. Fruit Procurement Challenges for a Fresh Citrus Packer/Marketer in an HLB-Endemic Fruit Market

    – Quentin Roe, president, W.G. Roe & Sons, Inc.

  • 11:45 a.m.–12:15 p.m. Ways that Orange Juice Buyers Use FCOJ Futures and Options to Manage Price Risk

    – John Cox, Moors & Cabot, Inc.

  • 12:15–1:30 p.m. Lunch on your own

Other Topics Important to the Citrus Industry
Moderator: Andrew Meadows,
director of communications,
Florida Citrus Mutual

  • 1:30–2:00 p.m. Genetically Engineered Crops: Past Experience and Future Prospects

    – Robin Schoen, director of the Board on Agriculture and Natural Resources, National Academy of Sciences

  • 2:00–2:30 p.m. Use of Flavoromics Platform for Monitoring and Improving Citrus Flavor

    – Yu Wang, assistant professor of food science, UF/IFAS Citrus Research and Education Center

  • 2:30–3:00 p.m. Commercialization of High-Pressure Processed Food Products

    – Nali Prchal,senior food technologist, JBT Avure Technologies

  • 3:00–3:15 p.m. Break

  • 3:15–3:45 p.m. Impact of HLB on Trends in Availability and Prices of Cold-Pressed Citrus Oils

    – Chris Stone, technical sales, Florida Chemical Co. (A Flotek Co.)

  • 3:45–4:30 p.m. Panel Discussion: Near-Term and Long-Term Impacts of Hurricane Irma on the Florida Citrus Industry

    – Marty McKenna, president and owner, McKenna & Associates Grove Management Services, and Florida Citrus Commissioner; Pat Schirard, president, Indian River Select and the Florida Indian River Citrus League; Phil Rucks, president and owner, Phillip Rucks Citrus Nursery, Inc.

  • 4:30–5:00 p.m. A Wake-up Call to Action for the Citrus Industry

    – Allen Morris, Morris Agribusiness Services

We look forward to seeing you at the 2018 International Citrus Business Conference!