PIECES OF THE PAST: Selling Sunshine

Tacy Callies History

By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, and their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and tourism partners across the state. Florida State Representative Tom Rooney noted in a recent opinion piece that, “The …

A Look Back at 100 Years of Citrus Innovation

Tacy Callies History

By Beverly James, Alec Richman, Brad Buck, Samantha Grenrock and Tom Nordlie The year was 1917. In April, the United States entered World War I. Florida’s population was fast approaching 1 million, and agriculture was the state’s most important economic driver. Citrus cultivation, introduced to Florida 400 years earlier by Spanish explorers, had spawned an industry following the Civil War. …