PIECES OF THE PAST: A Tall Tale in the Name of Marketing

Josh McGill Marketing, Pieces of the Past

By Brenda Eubanks Burnette I came across a gift fruit brochure for Pioneer-Chester Groves, which had an interesting story on the inside cover regarding the history of the company. The story, by Dr. Bob (Schlernitzauer), is as follows: “Back in the days when the land along the Indian River was nothing but jungle, and the white settlers were few, a …