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Below you'll find a list of all posts that have been categorized as “Pieces of the Past”
I came across an article in the March 1921 issue of Citrus Industry that was titled “Tangelo Tree Attracts Attention” by W.B. Powell of Lakeconics. Two things caught my eye: 1) “Lakeconics” — where or what the heck was that!? and 2) the singular use of “Tree.” What was so special about this one tree? So, of course, I had …
By Brenda Eubanks Burnette I found the first issue (January 1920) of Citrus Industry, courtesy of Jen Dawson at the Citrus Research and Education Center in Lake Alfred, Florida. As I looked through the issue, I came across an article on soil tillage. Unfortunately, the pages had stuck together and only the last part was readable, but I wanted to …
By Brenda Eubanks Burnette The headline of a Wilson & Toomer Fertilizer Company advertisement in a 1949 Citrus Industry magazine read “how to think UPSIDE DOWN — and make more money!” It included the following copy: “If a tree can be said to think at all — it thinks from the bottom up — just opposite to Man. To make …
By Brenda Eubanks Burnette Editor’s note: Citrus Industry is pleased to welcome back Pieces of the Past to the pages of the magazine after publishing it on CitrusIndustry.net for the past year. This popular citrus history column returns to the magazine in preparation for Citrus Industry magazine’s 100th anniversary in January 2020. Leading up to the anniversary, each Pieces of …
By Brenda Eubanks Burnette In 1937, the Florida Citrus Commission released a booklet titled “How to Get the Most Out of Life,” by etiquette guru Emily Post. It included snippets of wisdom along with numerous plugs for the Florida citrus industry. The first page notes that “Brides Wear Orange Blossoms — because these fragrant, exquisite blossoms, in their flawless purity, symbolize …
By Brenda Eubanks Burnette This year, before Halloween was even over I was seeing Christmas decorations. It made me wonder: What happened to Thanksgiving? We used to send Happy Thanksgiving cards and plan big family reunions over Thanksgiving meals with tables loaded with recipes handed down over the years. Now it seems more like an afterthought and “Let’s get our …
By Brenda Eubanks Burnette Anthony T. Rossi, founder of Tropicana, immigrated to New York with the dream of making movies, but ended up in the grocery business for 13 years before heading to Florida in search of warmer weather. Using the skills he’d developed in the grocery business, he began packing gift fruit boxes for Macy’s and Gimbel’s, and jars …
Take a shot at nominating a deserving industry member for the Florida Citrus Hall of Fame. By Brenda Eubanks Burnette A few years ago, I was approached by someone at an industry function whose opening line was “I gotta talk to you!” So, we walked out into the hallway to chat. He immediately started jabbing his finger at me and …
By Brenda Eubanks Burnette I recently came across a postcard in my collection that featured the Orlando headquarters of the Minute Maid Corporation, which made me curious about how the company started. The back of the postcard reads: “National Headquarters of Minute Maid Corporation in Orlando, Fla. Located near the heart of Florida’s rolling citrus grove country, at the intersection …
