Uncle Matt’s Organic Supports Charity

Ernie NeffIndustry News Release

Uncle Matt's
Chris Nikic (left) and Matt McLean

Uncle Matt’s Organic announced a partnership supporting Chris Nikic and his 1% Better Foundation. A portion of the proceeds from Uncle Matt’s Organic juice sales through January 2022 will be donated to the foundation.

Nikic recently became the first person with Down Syndrome to complete a 140.6-mile Ironman triathlon. His success motto was to get “1 percent better” every day. His foundation aims to make active lifestyles accessible and achievable for all people with intellectual and developmental disabilities. The foundation’s mission is to create a standardized practice in society, schools and health and wellness facilities to foster inclusion and highlight human potential. 

“When I first met Chris at a triathlon, I was moved to do more for his cause,” said Matt McLean, Uncle Matt’s founder and CEO. “Chris’ accomplishment of being the first person with Down Syndrome to complete the Ironman triathlon is incredible, and we are awe-inspired and very thankful to be able to partner with him to help people with disabilities.” 

“By including Chris’ picture and foundation information on our orange juice labels, our hope is to generate more exposure for his 1% Better Foundation,” McLean said. “In addition, it has inspired our company to use our brand as a platform for other worthy causes. Going forward, each quarter we will choose an outstanding charity to donate to and share the incredible stories on our product packaging. Chris’ inspiration will continue to pay-it-forward for others in need.”

For more information about Chris and the 1% Better Foundation, consumers can scan the QR code located on the back of Uncle Matt’s Organic orange juice containers. 

Source: Uncle Matt’s Organic

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