opportunity

Finding Opportunity Amid Challenges

Daniel CooperHLB Management, Sponsored Content

opportunity

Sponsored Content

The world today is experiencing significant geopolitical turmoil. For the Florida citrus industry, one important question is how to turn this uncertainty into an opportunity. While the United States is certainly not immune to global challenges, our country remains in a relatively strong position compared to many others.

The United States has become the world’s largest producer of crude oil and has substantial domestic refining capacity. This should help support fuel availability, particularly when compared with the challenges facing countries that depend heavily on imported energy.

POSITIVE DEVELOPMENTS

We all recognize that input costs for citrus production remain high. However, reports coming in from the field continue to offer encouraging signs that Florida’s citrus groves are recovering. These developments provide reason for optimism and reinforce the importance of positioning the industry to take advantage of improving conditions.

Previous articles have discussed the growing optimism throughout the Florida citrus industry. At the same time, plans are developing to promote the health benefits of citrus and encourage greater consumer demand. These efforts represent opportunities to strengthen the market and build renewed enthusiasm for Florida citrus.

REMEDIUM TI® AVAILABILITY AND PRICE STABILITY

The 2026–27 ReMedium TI® injection season is approaching, and TJ BioTech has a substantial inventory of product available to meet growers’ needs. Pricing is expected to remain stable for the coming season, and current inventory is sufficient to treat a significant portion of Florida’s citrus acreage.

In an uncertain global environment, product availability and dependable pricing are important considerations for growers planning their production programs. TJ BioTech’s inventory position helps reduce exposure to potential supply-chain disruptions and unexpected price increases.

Additionally, TJ BioTech does not source its product from China. This provides an additional measure of supply chain independence amid ongoing tensions between the United States and China.

For growers considering their plans for the upcoming season, these factors offer greater predictability when making important production and investment decisions.

BELIEF IN A BRIGHT FUTURE

The Florida citrus industry is indeed at a crossroads. Rising input costs, geopolitical uncertainty, and the continuing challenges of citrus greening require careful planning and sound management decisions. Yet the encouraging reports from Florida groves, combined with efforts to strengthen consumer demand, offer reasons to look ahead with renewed confidence.

Agriculture has always involved challenges, and the citrus industry is no exception. However, challenges can also create opportunities for those prepared to recognize and act on them.

As we approach 2027, I remain confident that Florida citrus has a bright future. With thoughtful planning, effective strategies and continued attention to the tools available to support grove productivity, this may be the opportunity the industry has been working toward.

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