Orange juice (OJ) and grapefruit juice retail sales volumes dipped compared to the prior year for the period that ended Nov. 30, but the prices for both products increased. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported that information to the Florida Citrus Commission on Dec. 18.
ORANGE JUICE
The four-week year-over-year OJ trend showed that total OJ retail sales decreased by 6.78%. Conversely, the price per equivalent gallon increased by 6.78%, reaching $9.86. This may reflect inflation and/or shortages as well as higher costs being passed on to consumers, Zansler reported.
She said the most popular container size in the not-from-concentrate (NFC) OJ segment — 40 to 70 ounces — showed a volume increase of 5.46% and conversely had the most modest price increase of 2.72%.
GRAPEFRUIT JUICE
The four-week year-over-year trend showed total grapefruit juice sales volume fell by 4.47%, suggesting shortages in a now niche category. Despite the volume decline, grapefruit juice revenue remained flat (+0.21%) due to a 4.9% increase in price per equivalent gallon, now averaging $10.99.
IMPORTANT TAKEAWAYS
Zansler emphasized these messages regarding juice movement:
- The overall decline in OJ volume continues to be offset by price increases, particularly in larger packaging sizes (40 to 70 ounces). However, segments like reconstituted and larger NFC OJ (70 to 110 ounces) are struggling with sharper volume and revenue losses.
- While grapefruit juice sales volumes are declining, stable revenues supported by pricing growth show resilience. This niche market is holding steady relative to shortages.
Zansler’s report indicates that overall inflation in November continued to stabilize but was up 2.7%. The report showed that food prices were up 2.4% in November, and that the prices of juices and non-alcoholic drinks were up 3.1%. See a detailed summary of the report here.
Source: FDOC
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