Retail sales of orange juice (OJ) and grapefruit juice (GJ) declined for the current season through Feb. 22, according to Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler.
She reported the following data to the Florida Citrus Commission on March 26:
- Total OJ volume declined compared to the previous season (-7.04%), but price inflation is sustaining dollar sales (+2.04%).
- Not-from-concentrate (NFC) OJ shows resilience amid higher prices, but stable or growing volume in larger containers is stymied by shortages. Approximately 82% of NFC OJ unit sales are attributed to 52-, 59-, 64-, 89- and 128-ounce containers.
- Reconstituted OJ continues to experience declines in volume.
- Total GJ volume is declining compared to the previous season (-2.57%), but price inflation is also sustaining dollar sales (+5.7%).
- For OJ volume share by product, NFC OJ continues to gain market share in the total orange juice category, further underscoring the consumer preference shift. Meanwhile, the decline in reconstituted OJ volume share subsequently reduces consumer options for refrigerated OJ. Shelf-stable and frozen OJ are also seeing some share erosion.
- For NFC OJ’s distribution from October 2024 to February 2025, total distribution points have declined by 5.74% and there are fewer items per store — further proof of short supply. However, retail distribution for NFC OJ is the strongest in category.
- Compared to 2023, all beverage consumption in 2024 saw a contraction of 10.4%, signaling a shrinking in the overall beverage market (excluding beer, wine and spirits). Fruit juices and fruit drinks saw similar declines, with fruit juices decreasing by 12.2% and fruit drinks dropping 12.5%.
The Florida Citrus Commission serves as the governing board for the FDOC. The FDOC is an executive agency of the state of Florida tasked with the marketing, research and regulation of the Florida citrus industry.
Source: FDOC
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