PIECES OF THE PAST: Now Hold On Just a Minute!

Tacy CalliesHistory, Pieces of the Past

By Brenda Eubanks Burnette I recently came across a postcard in my collection that featured the Orlando headquarters of the Minute Maid Corporation, which made me curious about how the company started. The back of the postcard reads: “National Headquarters of Minute Maid Corporation in Orlando, Fla. Located near the heart of Florida’s rolling citrus grove country, at the intersection …

PIECES OF THE PAST: Selling Sunshine

Tacy CalliesHistory

By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, and their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and tourism partners across the state. Florida State Representative Tom Rooney noted in a recent opinion piece that, “The …

A Look Back at 100 Years of Citrus Innovation

Tacy CalliesHistory

By Beverly James, Alec Richman, Brad Buck, Samantha Grenrock and Tom Nordlie The year was 1917. In April, the United States entered World War I. Florida’s population was fast approaching 1 million, and agriculture was the state’s most important economic driver. Citrus cultivation, introduced to Florida 400 years earlier by Spanish explorers, had spawned an industry following the Civil War. …