Roe & Sons Names New CEO

Ernie NeffIndustry News Release


The Wm. G. Roe & Sons family of companies recently announced the hiring of Darrell Jensen as its new chief executive officer (CEO). Charlie Soule, current CEO and long-time advisor to the company, will continue to serve as a consultant and member of the board of directors. 

Quentin Roe and Bill Roe will continue in their roles as president and vice president, respectively. No other changes in the organization’s leadership are anticipated.  

Regarding Jensen, April Roe Porter, chair of the board of directors said, “Darrell is a wonderful fit for our organization. His expertise in organizational management, finance and accounting, and strategic vision will serve the company well. He is joining us at an exciting time as we continue to significantly expand the planted acreage and market presence of our new proprietary tangerine varieties.”


Quentin Roe said, “The time has come for the organization to transition from being family run to family owned.” The company currently has 11 family members of the third and fourth generations working in various capacities throughout the business.

Bill Roe added, “Darrell brings with him a wealth of family business experience across several disciplines, and will be a perfect fit to help us take advantage of the opportunities which lie in front of us.”

Wm. G. Roe & Sons Inc. (d.b.a. Noble Worldwide) operates a citrus and blueberry packing and marketing organization in Winter Haven, Florida. The organization has been operating in the same location for 95 years.

Learn more about the company here.

Source: Noble Worldwide

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