Orange juice (OJ) and grapefruit juice prices climbed in the four-week period ending Feb. 25 compared to the same period in 2022, but volume sales dipped. Marisa Zansler, Florida Department of Citrus (FDOC) economic and market research director, presented that FDOC Nielsen report information to the Florida Citrus Commission on March 15. The FCC is the governing board of the FDOC.
Zansler said OJ prices are up almost 14%, while total OJ volume is down by 12.4%. Not-from-concentrate (NFC) OJ volume sales were down by 5.94% with a 10% increase in price. Overall total revenue for NFC is up by 3.5%. Total reconstituted OJ volume is down by 20.38% with a 15.65% increase in price.
Total grapefruit juice price increased 7.15% with a 10.31% decline in volume sales during the four-week period ending Feb. 25.
Zansler also reported that:
- NFC OJ is currently available at 95.4% of retail stores tracked by Nielson, down 0.7% compared to a year ago. The average number of NFC items per store, as measured in terms of UPC codes, is up 1.24%. Reconstituted OJ total distribution, however, has been trending downward all season with total distribution points currently down 3.84%.
- The average promotional OJ price in the United States is $8.19 per gallon. The price is $8.28 in the southern region and $8.51 in the northeast region. The average promotional price in metropolitan areas Miami and Tampa, which experienced a high level of inflation, exceeds the average promotional price.
- Grapefruit juice total distribution has been trending downward with total distribution points currently down 3.1% so far this season. Grapefruit juice is currently available at 73.9% of retail stores tracked by Nielson, down 0.2% compared to a year ago. The average number of grapefruit juice items per store, as measured in terms of UPC codes, is down 2.9%.
Source: Florida Department of Citrus
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