OJ Sales at Pre-2017 Levels

Tacy CalliesOrange Juice, sales

The Florida Department of Citrus (FDOC) reports that 100 percent Florida orange juice (OJ) sales finished strong for the 2019–20 season. FOR THE PERIODMarisa Zansler, FDOC director of economic and market research, gave an in-depth overview of the final Nielsen OJ Retail Sales Report for the 2019–20 season through the four-week period ending Sept. 26, 2020. She presented a summary … Read More

Citrus Salesperson Kay Hiatt Remembered

Ernie NeffCitrus, sales

Kiyo Ueda Hiatt, 94, died July 11 at Treasure Coast Hospice – Harper House in Stuart, Florida. She began working more than 50 years ago at Deerfield Groves in Florida. Hiatt worked in sales in the citrus industry and served on several Florida Department of Citrus subcommittees. She was a pioneer for women in the Florida citrus industry. Kay, as … Read More

A New Baseline for Orange Juice Sales

Tacy CalliesOrange Juice, sales

A new webinar presentation from the Florida Department of Citrus (FDOC) Economic and Market Research Department shows that U.S. orange juice (OJ) retail sales continue to remain up. A data source for the webinar is the FDOC Nielsen Topline Report #10 of the 2019-20 Season for the four-week period ending July 4, 2020. According to Marisa Zansler, director of FDOC’s … Read More

Florida Citrus Season Soured by Imports

Tacy CalliesExport/Import, sales

A small grower shares his thoughts on the current market situation. By Chip Henry The functionality and integrity of the cash (spot) market for Florida oranges this season has been undermined by the untimely and excessive supplanting of imported juice into Florida processing plant inventories. The resulting price crash has cast a pall on growers selling their fruit on the … Read More

Sweet Season for Australian Citrus

Tacy Calliessales

Research conducted by Citrus Australia indicates dry conditions last year leading into this season’s harvest, which is underway in all states, has led to sweeter, juicier fruit. “There are fresh, Australian grown, juicy oranges and mandarins, and really flavorsome lemons, limes and grapefruit in stores across the country now,” said Citrus Australia CEO Nathan Hancock. “All citrus varieties are packed … Read More

Fresh Florida-Grown Citrus Sales to Increase

Ernie NeffFresh, sales

Even with a projected downturn in production, “fresh citrus movement is projected to increase as a result of new plantings and other favorable conditions,” a Florida Department of Citrus (FDOC) official reported recently. Florida Citrus Packers, the trade association for fresh fruit packers and shippers, agreed. Marisa Zansler, FDOC director of economic and market research, noted that the production forecast … Read More

Orange Juice Sales Still Surging

Tacy CalliesOrange Juice, sales

New reports from the Florida Department of Citrus (FDOC) Economic and Market Research Department show that U.S. orange juice (OJ) sales continue to surge. The FDOC’s “Retail Sales Trends: Report #7 of the 2019-20 Season Period Ending 04/11/2020” includes data from the Nielsen Topline Report. It shows average year-over-year (YOY) total OJ sales increased by 46 percent to 44.05 million … Read More

Tips for Citrus Grove Sellers

Ernie Neffsales

By Brian Beasley Current sellers of citrus groves are usually seasoned growers. They understand and practice the best horticultural activities based on a grove’s income potential. If the grove is profitable, they usually provide premium caretaking. If the grove is not profitable, growers may augment cash flow needs to ensure relatively healthy trees capable of setting a good crop. Sometimes … Read More

Citrus Sales Surge During COVID-19

Ernie NeffCOVID-19, Orange Juice, sales

Sales of Florida citrus and juice jumped during the COVID-19 pandemic in March, The Ledger newspaper in Lakeland reported. The newspaper cited a Nielsen report that not-from-concentrate OJ sales climbed 28 percent for the 4-week period ending March 21. The surge followed approximately two decades of  OJ sales declines. Consumers appear to focus on OJ’s heavy vitamin C content in … Read More

Orange Juice Sales, Supply and Marketing

Tacy CalliesOrange Juice, sales


Florida Citrus Commission Chairman Ned Hancock reports that the news continues to be positive on the retail sales front for orange juice. “During this time of great uncertainty, Americans continue to seek out products they know and trust,” he said in an April 10 report to Florida citrus industry members. “Additionally, they are turning to items they know may help … Read More

Large Citrus Grove Sold

Ernie Neffsales

A large citrus grove in Hendry County, Florida, recently sold for just over $14 million, SVN | Saunders Ralston Dantzler Real Estate reported. The 1,675-acre Sunrock Grove produces a variety of oranges, tangelos and grapefruit. It is improved with a substantial irrigation drip system and approved Southwest Florida Water Management District water permits through 2029. SVN | Saunders Ralston Dantzler … Read More

Small Citrus Growers Struggling to Sell Valencias

Tacy CalliesCitrus, Economics, sales

Citrus grower Chip Henry of McGuire Groves in Apopka reports that some small citrus growers in Florida are currently unable to sell their Valencias. Although Henry’s 12 acres of Valencias are ready to be picked — with a high Brix level and good pound solids — he has no market for his fruit. Henry is not the only grower currently … Read More

Consider Vigorous Resets at Higher Densities

Tacy Calliesplanting, Rootstocks, sales

By Aaron Himrod Although there is a current lack of true resistance to HLB, making appropriate variety choices does have a significant impact on grove performance and profitability. Compromises among the various factors will have to be made. Take note of the most limiting factors in your grove and make your selection with these in mind. HLB exacerbates stresses that … Read More

Florida Citrus Land Sales Summary for 2017

Ernie Neffsales


Coldwell Banker Commercial Saunders Real Estate (CBCSRE) reported 146 verified citrus grove sales in Florida in 2017. The sales were listed, without seller or buyer names, in CBCSRE’s annual Lay of the Land Market Report distributed at the April 5-6 Land Conference at ChampionsGate near Orlando. The company reported that 109 of the sold groves stayed in citrus and 37 … Read More