California Citrus Mutual (CCM) is inviting growers and allied agricultural industry members to the 2025 Citrus Showcase March 12 at the Visalia Convention Center in Visalia, California.
The event will feature informational seminars, free continuing education unit-approved courses, a trade show and an industry luncheon.
The event’s morning session will feature Marisa Zansler, director of economic and market research at the Florida Department of Citrus. She will provide an outlook on the domestic juice market.
“With juice prices at an all-time high, we feel her expertise in this area will provide insight into trends, consumer demands and what growers can expect moving forward,” said CCM President and Chief Executive Officer Casey Creamer. “Understanding the juice market will better equip California growers, packers and shippers to maximize grower returns.”
The luncheon speaker will be Ray Starling, former special assistant to the president on agriculture and agriculture trade during the first Trump administration. “Starling spoke at the 2019 conference, and we are excited to have him back in person to provide his insights on what the administration’s return means for California citrus growers,” Creamer said.
Continuing education course topics include:
- Fruit Fly and ACP/HLB Quarantine Update
- Argentine Ant Management Innovations in Citrus Orchards
- Grapefruit Wilt Caused by Neoscytalidium dimidiatum and Bot Gummosis of Citrus
- Research Updates on Citrus Mealybug Monitoring and Management
- Developing and Testing an Integrated Pest Management (IPM) Approach for Managing Roof Rats in Citrus
- SprayDays Regulations
- ESA and Auditable IPM Programs
The California Association of Pest Control Advisers will partner with CCM on the continuing education portion of the event.
The Citrus Showcase is open to the public and free to attend, except for the industry luncheon, which is sold out. Learn about registration and see the full agenda and exhibitor directory here.
Source: CCM
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