Mexico OJ Exports Increasing

Ernie NeffMexico, Orange Juice

Mexico is the second leading exporter of orange juice (OJ), following only Brazil, Florida Department of Citrus (FDOC) economist Marisa Zansler reported recently. She said Mexico’s OJ exports increased incrementally in recent seasons in response to the decline in world OJ supplies. Excerpts from Zansler’s FDOC document, Florida Citrus Outlook 2021-22 Season, follow. Although a net exporter of orange juice, … Read More

Mexican Lemon Sector Seeks Russian Market

Tacy Callieslemons, Mexico

By Francisco Seva Rivadulla The Mexican lemon sector has set its sights on an interesting commercial market — Russia. Despite COVID-19, Russia continues to offer very good commercial options for this citrus fruit from the Aztec country. “The Russian market is very important for the Mexican citrus sector, which currently has a business strategy to diversify its export markets, and … Read More

Mexico Could Increase Organic Citrus Production

Tacy CalliesMexico, Organic

By Francisco Seva Rivadulla Citrus growers in Mexico are beginning to explore types of production that are more respectful of the environment and associated with a healthier lifestyle, including organic production. “The organic citrus sector is still small, as its market share does not reach 5%, but gradually foreign demand is causing organic citrus to have an increasing presence in … Read More

Mexican Lemon Sector Sets Sights on Asia

Tacy CalliesInternational, lemons, Mexico


By Francisco Seva Rivadulla The Mexican lemon sector is betting on the diversification of international markets and has its sights set on the Asian market. Oliver Huesmann, director of Fruit Consulting and expert in the Asian market, says lemons have possibilities in all Asian countries. “What is needed is a promotion of this Mexican product so that the consumer knows … Read More

Mexico Considers Quality Seal for Lemons

Tacy Callieslemons, Mexico

By Francisco Seva Rivadulla Due to the importance of differentiation in international markets, the Mexican lemon sector is studying the possibility of creating a national quality seal for its lemons. “The future of our lemons must involve the creation of a national quality seal, which will differentiate them from countries such as Egypt, Turkey or South Africa, and thus generate … Read More

Mexican Lemon Sector Seeking to Improve and Expand Reach

Tacy Callieslemons, Mexico

By Francisco Seva Rivadulla According to Bernardo Bravo, president of the National Committee of the Mexican Lemon Product System, Mexican lemons are produced on more than 90,000 hectares distributed in the states of Michoacán, Colima, Oaxaca and Guerrero.   Regarding the challenges facing this sector, Bravo points out that “global phytosanitary alerts regarding citrus growing are increasingly latent and present … Read More

Some Citrus Recovery Expected in Mexico

Ernie NeffMexico

The U.S. Department of Agriculture’s Foreign Agricultural Service recently issued a report on the citrus industry in Mexico. Some highlights follow. ORANGEOrange production in the 2020-21 marketing year is forecast to partially rebound after drought decimated last year’s crop by nearly 40 percent. Residual soil health effects and low producer investments in orchard rehabilitation will prohibit full production recovery. Lack … Read More

Mutual Testifies on OJ From Mexico

Ernie NeffMexico

Florida Citrus Mutual Executive Vice President and CEO Mike Sparks recently testified to federal officials regarding the effects of orange juice (OJ) imports from Mexico. His testimony to the United States Trade Representative (USTR), the U.S. Department of Commerce (USDOC) and the U.S. Department of Agriculture (USDA) was part of a larger hearing on trade with Mexico and the U.S. … Read More

Overview of Mexico’s Citrus Industry

Ernie NeffMexico


Ricardo Martinez Zambrano, director of sales for North America with Citrofrut, summarizes a Mexican citrus industry report he delivered at the recent International Citrus Business Conference. Zambrano says oranges account for about 56 percent of Mexico’s total citrus production, but “there is no official source in Mexico that does the estimation.” An area of eastern Mexico has about 80 percent … Read More