PIECES OF THE PAST: Noteworthy 1921 Tangelo Tree

Tacy Callies Pieces of the Past

I came across an article in the March 1921 issue of Citrus Industry that was titled “Tangelo Tree Attracts Attention” by W.B. Powell of Lakeconics. Two things caught my eye: 1) “Lakeconics” — where or what the heck was that!? and 2) the singular use of “Tree.” What was so special about this one tree? So, of course, I had …

Michaela McLean Crowned Miss Florida Citrus

Tacy Callies Awards

The Florida citrus industry now has one of its own family members to serve as a spokesperson. Michaela McLean, sponsored by Pro Citrus Network, won the title of Miss Florida Citrus 2019 on March 23. Her family owns Uncle Matt’s Organic orange juice company, based in Clermont, Florida. “Uncle Matt is actually my uncle,” says McLean. “I’m on the back …

PIECES OF THE PAST: Citrus Cultivation a Century Ago

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette I found the first issue (January 1920) of Citrus Industry, courtesy of Jen Dawson at the Citrus Research and Education Center in Lake Alfred, Florida. As I looked through the issue, I came across an article on soil tillage. Unfortunately, the pages had stuck together and only the last part was readable, but I wanted to …

Make Plans to Attend the Miss Florida Citrus Pageant

Tacy Callies Awards, Public Relations

A new spokeswoman for the Sunshine’s State’s citrus industry will be crowned at the Miss Florida Citrus pageant next week. Citrus industry members are encouraged to attend the Miss Florida Citrus and Miss Winter Haven pageant on Saturday, March 23 at 7:00 p.m. at Polk State College’s Winter Haven Fine Arts Theatre. Tickets are available for $10 in advance at …

PIECES OF THE PAST: Think Upside Down

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette The headline of a Wilson & Toomer Fertilizer Company advertisement in a 1949 Citrus Industry magazine read “how to think UPSIDE DOWN — and make more money!” It included the following copy: “If a tree can be said to think at all — it thinks from the bottom up — just opposite to Man. To make …

Industry Encouraged to Support Miss Florida Citrus Program

Tacy Callies Public Relations

Citrus industry members are invited to attend the Miss Florida Citrus and Miss Winter Haven pageant on Saturday, March 23 at 7:00 p.m. at Polk State College’s Winter Haven Fine Arts Theatre. Tickets are available for $10 in advance at http://www.missfloridacitrus.net/ or $15 at the door. “The pageant is a Miss America preliminary pageant, which means that the two contestants …

PIECES OF THE PAST: Citrus 70 Years Ago, as Told by Uncle Bill

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette Editor’s note: Citrus Industry is pleased to welcome back Pieces of the Past to the pages of the magazine after publishing it on CitrusIndustry.net for the past year. This popular citrus history column returns to the magazine in preparation for Citrus Industry magazine’s 100th anniversary in January 2020. Leading up to the anniversary, each Pieces of …

Sneak Peek: January 2019 Citrus Industry Magazine

Tacy Callies Sneak Peek

It’s no secret that the most damaging pest in Florida citrus is the Asian citrus psyllid. But there are other bugs growers need to watch out for, too. The January issue of Citrus Industry magazine takes a look at current pests of concern and offers management methods. An article on HLB reduction strategies focuses on tools growers can use to …

PIECES OF THE PAST: Like Florida Citrus, Beauty Comes from Inside

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette In 1937, the Florida Citrus Commission released a booklet titled “How to Get the Most Out of Life,” by etiquette guru Emily Post. It included snippets of wisdom along with numerous plugs for the Florida citrus industry. The first page notes that “Brides Wear Orange Blossoms — because these fragrant, exquisite blossoms, in their flawless purity, symbolize …

florida citrus

Florida Citrus Hall of Fame Inductees Chosen for 2019

Daniel Cooper Citrus, Industry News Release

Three distinguished leaders will be inducted into the Florida Citrus Hall of Fame at the 57th Citrus Celebration Luncheon at 11:30 a.m. on March 8 at Florida Southern College in Lakeland. Tim Hurner of Sebring, Richard J. Kinney (deceased), formerly of Lakeland, and Peter McClure of Port Saint Lucie will be honored at the luncheon. Hurner Tim Hurner is a fourth-generation Florida …

PIECES OF THE PAST: “Orange” We Blessed!

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette This year, before Halloween was even over I was seeing Christmas decorations. It made me wonder: What happened to Thanksgiving? We used to send Happy Thanksgiving cards and plan big family reunions over Thanksgiving meals with tables loaded with recipes handed down over the years. Now it seems more like an afterthought and “Let’s get our …

PIECES OF THE PAST: Juice Trains Roll On

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette Anthony T. Rossi, founder of Tropicana, immigrated to New York with the dream of making movies, but ended up in the grocery business for 13 years before heading to Florida in search of warmer weather. Using the skills he’d developed in the grocery business, he began packing gift fruit boxes for Macy’s and Gimbel’s, and jars …

PIECES OF THE PAST: Centennial Celebration

Tacy Callies History

By Brenda Eubanks Burnette Frostproof will celebrate its 100th year beginning at noon on Sept. 1, 2018. The Frostproof Centennial Committee has been posting a number of articles on its Facebook page in honor of the celebration. One of the articles noted how Frostproof was incorporated. On June 18, 1918, at 3:00 p.m., 47 Frostproof men met in the Thompson …

Crate Labels: Marketing Tools Become American Art

Tacy Callies California Corner, History

By Len Wilcox The labels that citrus packinghouses formerly placed on their shipping crates have a long and colorful history. These vibrant labels — usually square, depicting a beautiful farm, pretty lady or perhaps some impossibly perfect oranges — have become art objects and unique representations of their time and place in history. LOCATIONS OF COLLECTIONS In Florida, that history …

PIECES OF THE PAST: Remembering O.C. Minton

Tacy Callies History

By Brenda Eubanks Burnette I was in Fort Pierce recently doing interviews for an oral history project and ran across some interesting photos and information on O.C. Minton, who was inducted into the Florida Citrus Hall of Fame in 1982. A hard worker who was totally dedicated to the Florida citrus industry, Minton’s defining moments came when fighting for identification …

PIECES OF THE PAST: A Great Read

Tacy Callies History

By Brenda Eubanks Burnette Summertime is always a good time for reading. I recently received a new book titled “Winter Garden Change Makers,” written by my friend, Jerry Chicone, Jr. He dedicated the book to the Winter Garden Heritage Foundation to “encourage more people to step forward to make positive changes for their hometown.” The book is a tribute to …

PIECES OF THE PAST: An Industry Acronym You Don’t Hear Every Day

Tacy Callies Citrus, History

By Brenda Eubanks Burnette I love scouring eBay and antique stores for citrus memorabilia because it’s always interesting to see how we, as an industry, used to do things “back in the day.” With that said, I recently came across an old ad from the Florida Citrus Processors Association for citrus pulp titled “Love at first bite because it’s highest …

PIECES OF THE PAST: A Sentimental Journey to Winter Park

Tacy Callies History

By Brenda Eubanks Burnette This year’s Winter Park Sidewalk Art Festival poster featured a look reminiscent of the old citrus crate labels. The artist, Florida native Don Dewitt, noted the poster was also a “nod” to the Winter Park Farmers’ Market located by the old train depot on New England Avenue. The depot was built in 1926 when Winter Park …

PIECES OF THE PAST: Welcome to Waverly

Tacy Callies History

By Brenda Eubanks Burnette I was driving from Winter Haven to Palm Beach Gardens recently, taking the “back” way on Waverly Road. Once called Kissimmee Road, it was originally used to get from Florida’s west coast to the Kissimmee River. As I drove by the old office, packinghouse and welcome house of Waverly Growers Cooperative, I remembered what a beautiful …