marketing

Florida Citrus Commission Updated on Marketing Campaigns

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …

marketing agency

New Marketing Agency Likely for Department of Citrus

Daniel CooperFlorida Citrus Commission, Florida Department of Citrus, Marketing

The Florida Citrus Commission (FCC) on March 20 expressed its intent to hire a new marketing agency for the Florida Department of Citrus (FDOC). The FCC, which governs the FDOC, voted to give FDOC staff approval to post the intent to award Padilla the marketing business and pursue contract negotiations with them. Padilla would replace current FDOC agency Edible Inc. …