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Below you'll find a list of all posts that have been tagged as “Florida Citrus Commission”
Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …
The March 20 Florida Citrus Commission (FCC) meeting provided some education about destination dupes for people who aren’t constantly in the social media loop. It looked at how Florida orange juice (OJ) can invoke simpler times and provided a preview of likely Florida Department of Citrus (FDOC) grower tax assessments for the 2024–25 citrus season. DESTINATION DUPES John Fuller, director …
At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
The Florida Citrus Hall of Fame has announced its Class of 2024 inductees. They are Robert M. “Bob” Behr of New Smyrna Beach, George H. Streetman of Vero Beach and Leland K. Young, formerly of Bartow. They will be inducted March 1, 2024, along with the Class of 2023 inductees. The induction ceremonies and a luncheon will be held at …
Several scientific projects to be funded with $2 million the Florida Department of Citrus (FDOC) received from the state’s Citrus Recovery Program were approved by the Florida Citrus Commission (FCC). The Citrus Recovery Program funds came from the Florida Legislature this year. The funded projects include: Also utilizing funds from the Citrus Recovery Program, the FCC approved almost $1.05 million …
By Steve Johnson The first U.S. Department of Agriculture crop forecast of the season was announced on Oct. 12. While the forecast arrived on a stormy day, the numbers were radiant rays of sunshine for our growers, and the Florida citrus industry as a whole. Every member of this industry knows there are still hurdles to clear, and there will …
The Florida Citrus Commission (FCC) on Oct. 25 set the Florida Department of Citrus (FDOC) budget and grower assessment rates for the 2023–24 season. The FDOC budget will be $23.239 million, about $6.5 million less than the 2022–23 budget of $29.795 million. It includes administrative and support services of $2.153 million, a general revenue service charge of $222,000, a research …
The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …
Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …
Florida Citrus Mutual provided a summary of its Florida Citrus Industry Annual Conference held in June: After a year full of challenges, the 2023 Florida Citrus Industry Annual Conference once again offered an opportunity for more than 500 growers, allied members, family and friends to come together and focus on the highlights of the year and the promise of better …
The Florida Citrus Commission (FCC) on June 14 received an update about a program for expedited propagation, in which 23 nurseries are participating. The goal of the expedited tree propagation program is to have several million HLB-tolerant or HLB-resistant trees planted in the next several years. Rosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, provided the update. …
U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …
This year’s Florida state budget, established by the Legislature in early May, is the largest in history at nearly $115 billion. Florida Citrus Mutual (FCM) reported that approximately $65 million was allocated to the citrus industry. FCM itemized what was allocated to the citrus industry prior to Gov. Ron DeSantis signing the budget: Additionally, the Department of Agriculture package bill …
Citrus growers discussed their challenges and voiced their needs during a farm bill listening session held April 24 in Newberry, Florida. Glenn ‘GT’ Thompson (PA-15), chairman of the House Committee on Agriculture, along with bipartisan members, including Rep. Kat Cammack (FL-03), Rep. Darren Soto (FL-09), Rep. Austin Scott (GA-08), Rep. Doug LaMalfa (CA-01) and Rep. Chellie Pingree (ME-01), listened to …
The Florida Citrus Commission on March 15 heard an update on four sponsored projects under the New Varieties Development and Management Corp. (NVDMC). Peter Chaires, NVDMC executive director, provided the updates: 1. The primary effort of the U.S. Department of Agriculture Agricultural Research Service’s Citrus Scion Breeding Program is to select varieties throughout the 2022–23 season that have commercial potential. …
The Florida Citrus Commission (FCC) on Feb. 22 reduced processed orange maturity standards for the remainder of this season due to the negative effects of 2022’s Hurricane Ian. The emergency rule, proposed by the Florida Department of Citrus (FDOC), requires that all processed oranges have a Brix value of no less than 7.0. The rule also stipulates that there shall …
The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane …
The Florida Department of Citrus (FDOC) is continuing to work on retail promotions with the Florida Department of Agriculture and Consumer Services in Pan-Europe, France and Canada. Katie Bruce, international marketing manager, told the Florida Citrus Commission (FCC) about those and other international efforts in December. The FCC serves as the governing board for the FDOC. The Canadian retail program …
Yianni Lagos, chief executive officer of Soilcea, told the Florida Citrus Commission (FCC) in October about his company’s efforts to use CRISPR gene editing to aid the citrus industry in its struggles with canker and HLB. Soilcea was founded to find solutions to these citrus diseases. The company has exclusive licenses to patents from the University of Florida to cure …
