juice

Florida Juice Prices and Marketing Focus

Daniel Cooper Florida Department of Citrus, Marketing, Orange Juice

At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …

Florida Citrus Hall of Fame Inductees Named for 2024

Daniel Cooper Awards

The Florida Citrus Hall of Fame has announced its Class of 2024 inductees. They are Robert M. “Bob” Behr of New Smyrna Beach, George H. Streetman of Vero Beach and Leland K. Young, formerly of Bartow. They will be inducted March 1, 2024, along with the Class of 2023 inductees. The induction ceremonies and a luncheon will be held at …

Citrus Recovery Program Funding Allocated

Josh McGill Florida Citrus Commission, Florida Department of Citrus

Several scientific projects to be funded with $2 million the Florida Department of Citrus (FDOC) received from the state’s Citrus Recovery Program were approved by the Florida Citrus Commission (FCC). The Citrus Recovery Program funds came from the Florida Legislature this year. The funded projects include: Also utilizing funds from the Citrus Recovery Program, the FCC approved almost $1.05 million …

Positive Perspectives on the Florida Citrus Season

Josh McGill Crop Forecast, Florida Citrus Commission

By Steve Johnson The first U.S. Department of Agriculture crop forecast of the season was announced on Oct. 12. While the forecast arrived on a stormy day, the numbers were radiant rays of sunshine for our growers, and the Florida citrus industry as a whole. Every member of this industry knows there are still hurdles to clear, and there will …

Florida Department of Citrus Budget and Tax Rates Set

Josh McGill Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) on Oct. 25 set the Florida Department of Citrus (FDOC) budget and grower assessment rates for the 2023–24 season. The FDOC budget will be $23.239 million, about $6.5 million less than the 2022–23 budget of $29.795 million. It includes administrative and support services of $2.153 million, a general revenue service charge of $222,000, a research …

Social Media to Promote Florida Gift Fruit

Josh McGill Florida Department of Citrus, Fresh

The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …

Citrus Commission Chairman: Marketing Programs Work

Josh McGill Florida Citrus Commission, Florida Department of Citrus, Marketing

Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …

Australian

OJ Availability, Price and Sales

Josh McGill Florida Citrus Commission, Florida Department of Citrus, Orange Juice

Worldwide availability of orange juice (OJ) has declined by 10% to 12% this season (2022–23) compared to the prior season, economist Marisa Zansler told the Florida Citrus Commission (FCC) in June. Zansler is the Florida Department of Citrus (FDOC) director of economic and market research. The FCC is the FDOC’s governing board. In the 2022–23 season, frozen concentrated OJ availability …

Highlights from the Florida Citrus Industry Annual Conference

Josh McGill Events, Florida Citrus Mutual

Florida Citrus Mutual provided a summary of its Florida Citrus Industry Annual Conference held in June: After a year full of challenges, the 2023 Florida Citrus Industry Annual Conference once again offered an opportunity for more than 500 growers, allied members, family and friends to come together and focus on the highlights of the year and the promise of better …

Propagation Program Update on Donaldson and Other Trees

Josh McGill Florida Citrus Commission, Florida Department of Citrus, HLB Management

The Florida Citrus Commission (FCC) on June 14 received an update about a program for expedited propagation, in which 23 nurseries are participating. The goal of the expedited tree propagation program is to have several million HLB-tolerant or HLB-resistant trees planted in the next several years. Rosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, provided the update. …

OJ Sales Fall While Price Climbs

Josh McGill Florida Citrus Commission, Orange Juice

U.S. orange juice (OJ) retail sales have decreased by 13.2% this season to 27.17 million equivalent gallons. OJ’s average season-to-date price has climbed 12.6% to $8.61 per equivalent gallon. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, provided that information in her May 17 report to the Florida Citrus Commission (FCC). By OJ category, not-from-concentrate …

Florida Budget Includes $65 Million for Citrus

Josh McGill Legislative

This year’s Florida state budget, established by the Legislature in early May, is the largest in history at nearly $115 billion. Florida Citrus Mutual (FCM) reported that approximately $65 million was allocated to the citrus industry. FCM itemized what was allocated to the citrus industry prior to Gov. Ron DeSantis signing the budget:  Additionally, the Department of Agriculture package bill …

Citrus Growers Speak Up at Farm Bill Meeting

Josh McGill Farm Bill, Legislative

Citrus growers discussed their challenges and voiced their needs during a farm bill listening session held April 24 in Newberry, Florida. Glenn ‘GT’ Thompson (PA-15), chairman of the House Committee on Agriculture, along with bipartisan members, including Rep. Kat Cammack (FL-03), Rep. Darren Soto (FL-09), Rep. Austin Scott (GA-08), Rep. Doug LaMalfa (CA-01) and Rep. Chellie Pingree (ME-01), listened to …

Update on New Varieties Projects

Josh McGill Varieties

The Florida Citrus Commission on March 15 heard an update on four sponsored projects under the New Varieties Development and Management Corp. (NVDMC). Peter Chaires, NVDMC executive director, provided the updates: 1. The primary effort of the U.S. Department of Agriculture Agricultural Research Service’s Citrus Scion Breeding Program is to select varieties throughout the 2022–23 season that have commercial potential. …

citrus production

Florida Processed Orange Standards Reduced

Josh McGill Florida Citrus Commission, Florida Department of Citrus, Regulation

The Florida Citrus Commission (FCC) on Feb. 22 reduced processed orange maturity standards for the remainder of this season due to the negative effects of 2022’s Hurricane Ian. The emergency rule, proposed by the Florida Department of Citrus (FDOC), requires that all processed oranges have a Brix value of no less than 7.0. The rule also stipulates that there shall …

Department of Citrus Responding to Media and Promoting OJ

Josh McGill Florida Department of Citrus, Marketing

The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane …

Florida Citrus Marketed Internationally

Josh McGill Florida Department of Citrus, International, Marketing

The Florida Department of Citrus (FDOC) is continuing to work on retail promotions with the Florida Department of Agriculture and Consumer Services in Pan-Europe, France and Canada. Katie Bruce, international marketing manager, told the Florida Citrus Commission (FCC) about those and other international efforts in December. The FCC serves as the governing board for the FDOC. The Canadian retail program …

CRISPR Research Update for HLB and Canker

Josh McGill Breeding, Florida Citrus Commission, Research

Yianni Lagos, chief executive officer of Soilcea, told the Florida Citrus Commission (FCC) in October about his company’s efforts to use CRISPR gene editing to aid the citrus industry in its struggles with canker and HLB. Soilcea was founded to find solutions to these citrus diseases. The company has exclusive licenses to patents from the University of Florida to cure …

OJ Sales Impacted by Inflation

Josh McGill Florida Department of Citrus, Orange Juice, sales

Approximately 67% of total orange juice (OJ) is consumed through retail channels, and as much as 93% of not-from-concentrate (NFC) OJ is consumed through retail channels. The Florida Citrus Commission (FCC) learned these statistics at its Oct. 26 meeting. Florida Department of Citrus (FDOC) Economic and Market Research Director Marisa Zansler provided the information, along with other citrus juice sales …

Department of Citrus Budget Reduced Slightly

Josh McGill Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) on Oct. 26 approved a Florida Department of Citrus (FDOC) 2022–23 budget that is only $123,000 less than a preliminary budget approved in June. Approval of the $29.795 million budget came less than a month after Hurricane Ian knocked much of the state’s citrus crop to the ground and damaged trees. The FCC serves as …