Groom to Succeed Behr as Florida’s Natural CEO

Josh McGill Industry News Release

Christopher Groom will succeed Robert Behr as chief executive officer (CEO) of Florida’s Natural Growers on Jan. 1, 2023. Groom is currently chief operating officer (COO) of the cooperative. Since 2011, Groom has held several roles with the organization. He was marketing executive and then vice president of sales and marketing before becoming COO in 2019. “Chris is a valued …