Consumers Like New Florida’s Natural Blend

Jim Rogers Orange Juice

The addition of Mexican juice has not harmed the brand. Positive taste results have been reported for Florida’s Natural orange juice (OJ) since the brand started adding Mexican from-concentrate OJ to its juice. Florida’s Natural Growers (FNG) Chairman Frank M. Hunt III, addressing the cooperative’s annual stakeholders’ meeting recently, said consumers and taste panels have offered the positive input. The …

Florida’s Natural Announces Grower Returns and Officers

Jim Rogers Industry News Release, Orange Juice

Florida’s Natural Growers’ round orange pool for last season paid an average of $3.50 per pound solid, Chief Financial Officer Matthew Woodall announced at the cooperative’s recent annual stockholders’ meeting. Early and midseason oranges paid a combined $3.42 per pound solid, and Valencia oranges paid a combined $3.55 per pound solid. Tangerines paid an average of $2.60 per pound solid, …

Florida Citrus Commissioners Reappointed

Jim Rogers Florida Citrus Commission, Florida Department of Citrus

Gov. Ron DeSantis on Aug. 5 announced the reappointment of the nine members of the Florida Citrus Commission. They are: CHRISTOPHER GROOMGroom is chief operating officer of Florida’s Natural Growers. He serves as vice president and treasurer of Florida’s Natural Growers Foundation. Groom earned his bachelor’s degree in economics and Hispanic studies from Northwestern University and his master’s degree in …

Groom to Succeed Behr as Florida’s Natural CEO

Jim Rogers Industry News Release

Christopher Groom will succeed Robert Behr as chief executive officer (CEO) of Florida’s Natural Growers on Jan. 1, 2023. Groom is currently chief operating officer (COO) of the cooperative. Since 2011, Groom has held several roles with the organization. He was marketing executive and then vice president of sales and marketing before becoming COO in 2019. “Chris is a valued …