By Tom Spreen To proclaim that 2022 was a difficult year for the Florida citrus industry would be an understatement. In late January, a short freeze hit much of the commercial citrus-producing area with long-term implications. While its effect on the 2021–22 crop was small, it came as the 2022–23 bloom was about to begin after a warm December. It …
Consumers Like New Florida’s Natural Blend
The addition of Mexican juice has not harmed the brand. Positive taste results have been reported for Florida’s Natural orange juice (OJ) since the brand started adding Mexican from-concentrate OJ to its juice. Florida’s Natural Growers (FNG) Chairman Frank M. Hunt III, addressing the cooperative’s annual stakeholders’ meeting recently, said consumers and taste panels have offered the positive input. The …
Florida’s Natural Announces Grower Returns and Officers
Florida’s Natural Growers’ round orange pool for last season paid an average of $3.50 per pound solid, Chief Financial Officer Matthew Woodall announced at the cooperative’s recent annual stockholders’ meeting. Early and midseason oranges paid a combined $3.42 per pound solid, and Valencia oranges paid a combined $3.55 per pound solid. Tangerines paid an average of $2.60 per pound solid, …
Florida Citrus Commissioners Reappointed
Gov. Ron DeSantis on Aug. 5 announced the reappointment of the nine members of the Florida Citrus Commission. They are: CHRISTOPHER GROOMGroom is chief operating officer of Florida’s Natural Growers. He serves as vice president and treasurer of Florida’s Natural Growers Foundation. Groom earned his bachelor’s degree in economics and Hispanic studies from Northwestern University and his master’s degree in …
Groom to Succeed Behr as Florida’s Natural CEO
Christopher Groom will succeed Robert Behr as chief executive officer (CEO) of Florida’s Natural Growers on Jan. 1, 2023. Groom is currently chief operating officer (COO) of the cooperative. Since 2011, Groom has held several roles with the organization. He was marketing executive and then vice president of sales and marketing before becoming COO in 2019. “Chris is a valued …