Texas Grapefruit Sweepstakes Launched

Ernie NeffGrapefruit

sweepstakes

Texas-based grapefruit brand Winter Sweetz announced the launch of its Sweeter in Texas sweepstakes to celebrate the Texas red grapefruit season during the holidays.

Consumers may enter the sweepstakes from Dec. 15 to Jan. 15. There will be weekly prizes and a grand prize winner. Every week, two winners will be selected at random to receive a free shipment of Winter Sweetz grapefruit, and one winner will receive a grand prize of a $500 Amazon gift card.

In addition to its website, Winter Sweetz is using Kwik Lok messaging, social media platforms, influencer promotion efforts and email marketing to drive entries.

“This season’s harvest is one of our very best yet,” said April Flowers, director of marketing at Winter Sweetz. “Our grapefruit has been producing low acid with a Brix over 10, creating a very nice Brix/acid ratio and great flavor.”

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Winter Sweetz grapefruit is grown in the Rio Grande Valley. According to Winter Sweetz, the region experienced a light bloom this summer, which allowed the fruit to increase, on average, one to two sizes compared to the previous season.

Winter Sweetz, based in Mission, Texas, is a subdivision of Lone Star Citrus Growers. Lone Star Citrus Growers is a grower, packer, marketer, juicer and shipper of Texas red grapefruit and oranges.

Source: Winter Sweetz

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