Florida Citrus Mutual and the Citrus Research and Field Trial (CRAFT) Foundation held joint board and field meetings in Fort Pierce on Oct. 15. Nearly 70 citrus growers, researchers and industry leaders came together to explore the latest research, emerging technologies and opportunities to strengthen Florida’s citrus industry.
The day began at Picos Farm, an experimental research site at the U.S. Horticultural Research Laboratory of the U.S. Department of Agriculture (USDA) Agricultural Research Service. Growers toured Donaldson tree plantings with USDA research geneticist Matt Mattia and rootstock and lemon trials with USDA research geneticist Kim Bowman. Participants received updates on the performance, health and productivity of these varieties and rootstocks, along with insights into their potential role in the future of Florida citrus production.
Following the field tour, Mutual held its board of directors meeting and a series of research presentations. Mattia discussed the Great American Sweet Orange Trial, while additional presentations highlighted progress on the Grove First project, the latest trial data on SuperSour rootstocks and other ongoing research initiatives.
During its meeting, Mutual’s board also discussed the longer-term economic outlook for Florida’s citrus industry. The discussion built on a recent market dynamics meeting hosted by Mutual to examine the fundamental realignment underway in Florida citrus and how the industry can position itself for long-term success. Topics included the challenges of competing in the global processed juice market, opportunities to expand Florida’s presence in higher-value fresh fruit markets, the importance of fruit quality and the potential for greater collaboration among growers, packers and processors.
Mutual intends to continue facilitating these important conversations and working with industry stakeholders to identify actionable opportunities that strengthen the industry’s long-term economic viability.
The day concluded with updates on CRAFT programs and activities, followed by the CRAFT board of directors meeting.
“Continued investment in research, innovation and collaboration remains essential to Florida citrus,” concluded Matt Joyner, Mutual executive vice president/chief executive officer. “Equally important is our willingness to evaluate changing market conditions, explore new opportunities and work collectively to shape the future of our industry.”
Source: Florida Citrus Mutual
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