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Below you'll find a list of all posts that have been categorized as “Orange Juice”
Yan Heng, Marisa Zansler and Lisa House have authored a new study on consumer response to orange juice (OJ) during the COVID-19 outbreak. Heng is a research assistant scientist and House is a professor, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Food and Resource Economics Department. Zansler is the director of the Economic and …
Florida Citrus Commission Chairman Ned Hancock on June 5 made a case for increasing the Florida Department of Citrus’ (FDOC) grower tax on oranges processed for juice. “With a new season ahead of us, we have an opportunity to not only adjust our marketing approach to fit the needs of the ever-changing consumer but also best support the Florida grower,” …
The COVID-19 pandemic has significantly altered consumer behaviors, especially in relation to food and beverage consumption. Bennett Travers, senior communications planner at Edelman, Florida Department of Citrus (FDOC) marketing agency partner, recently hosted a webinar on shifts in consumer behavior and the implications for 100 percent orange juice (OJ) now and in the future. A RETURN TO OJAmidst uncertainty, the …
Recently published research results are consistent with previous studies indicating that orange juice (OJ) consumption is associated with benefits to nutrient intake and diet quality without detriment to body weight in children. The same research results from the University of Washington indicated that OJ consumption has favorable effects on body mass index and waist circumference in adults. The research results …
Citrus Australia, representing the nation’s citrus growers, has urged the federal government to reject proposed changes that could have 100 percent juice rated the same as diet cola on a health scale. Under proposed guideline revisions, the Health Star Rating (HSR) for fresh juice with no added sugar will fall from 5 stars to as low as 2.5 stars. The …
U.S. Department of Agriculture (USDA) food purchases to come this summer will include $25 million worth of orange juice (OJ). Florida Citrus Mutual CEO Mike Sparks said “the vast majority” of the OJ will come from Florida. “It’s going to be NFC (not from concentrate) and FCOJ (frozen concentrated orange juice),” he said. U.S. Secretary of Agriculture Sonny Perdue announced …
May 4 isn’t just for Star Wars fans; it’s also for orange juice lovers! Star Wars Day and National Orange Juice Day are both celebrated annually on May 4. Orange juice sales have surged in the past few months due to consumers wanting to support their immune systems with vitamin C during the COVID-19 pandemic. National OJ Day is the …
New reports from the Florida Department of Citrus (FDOC) Economic and Market Research Department show that U.S. orange juice (OJ) sales continue to surge. The FDOC’s “Retail Sales Trends: Report #7 of the 2019-20 Season Period Ending 04/11/2020” includes data from the Nielsen Topline Report. It shows average year-over-year (YOY) total OJ sales increased by 46 percent to 44.05 million …
At the beginning of the year, the Florida Department of Citrus (FDOC) launched a new marketing campaign concentrated on driving sales of 100 percent orange juice. The effort includes targeted digital and social media ads that connect consumers directly with online retailers like Amazon, Walmart, Target and Instacart. The campaign emphasizes the role that 100 percent orange juice plays in …
Sales of Florida citrus and juice jumped during the COVID-19 pandemic in March, The Ledger newspaper in Lakeland reported. The newspaper cited a Nielsen report that not-from-concentrate OJ sales climbed 28 percent for the 4-week period ending March 21. The surge followed approximately two decades of OJ sales declines. Consumers appear to focus on OJ’s heavy vitamin C content in …
Florida Citrus Commission Chairman Ned Hancock reports that the news continues to be positive on the retail sales front for orange juice. “During this time of great uncertainty, Americans continue to seek out products they know and trust,” he said in an April 10 report to Florida citrus industry members. “Additionally, they are turning to items they know may help …
Ned Hancock, chairman of the Florida Citrus Commission (FCC), reports that concerns over COVID-19 are increasing the demand for healthy foods and beverages, including orange juice. The FCC is the governing body of the Florida Department of Citrus (FDOC). “A Nielsen retail sales report indicates that many Americans are turning to 100 percent orange juice (OJ) during this time,” says …
University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) geneticist and plant breeder Jude Grosser discusses the need for new juice oranges and some new cultivar choices. Grosser says one reason for new varieties is the decline in orange juice sales. “In my opinion, the best way to combat that is to have a higher quality orange juice that’s …
(NSF) — Travelers might again get a free cup of Florida’s homegrown beverage when they cross the state line, through funding tucked in the Senate’s proposed budget. But helping the Florida Department of Citrus (FDOC) bring back free orange juice could hinge on a bigger debate, as the operations of state welcome centers remain locked in a legislative battle about …
(NSF) — State lawmakers and citrus growers expressed a need Tuesday to entice people to drink more orange juice and for citrus importers to help in the marketing of Florida’s struggling signature crop. After 15 years of fighting the impacts of hurricanes, citrus greening disease, a reduction in acres because of the state’s rapid growth and changes in drinking habits, …
Reps. Ted. S Yoho (FL-03) and Darren Soto (FL-09) led a bipartisan letter to U.S. Secretary of Agriculture Sonny Perdue requesting the U.S. Department of Agriculture increase funding for orange juice purchases in Florida to $90 million, doubling the initial allocation from this past summer. After Hurricane Irma, Florida orange production dropped precipitously from 68.7 million boxes in 2017 to 45 million boxes …
The health benefits of orange juice, and how the Florida Department of Citrus (FDOC) promotes them to consumers, were discussed by FDOC Scientific Research Director Rosa Walsh at Citrus Expo. Walsh summarizes key parts of her presentation in an interview with Tacy Callies, Citrus Industry magazine editor. Walsh says orange juice contains hesperidin, which “has antioxidant-like properties.” She says hesperidin …
Amid ongoing struggles in Florida’s citrus industry, the Florida Department of Citrus appears to be turning attention to studying orange juice consumption. The department said Tuesday it is looking for three separate studies that would assess various aspects of orange juice consumption, including how it can affect people’s moods when drinking it as a snack. According to a bid notice, …
Some Florida citrus processors, scientists, grower representatives and others recently started discussions about the feasibility of changing the legal standard of identity for orange juice (OJ). Under current U.S. Food and Drug Administration standards of identify for OJ, only sweet orange can be used in OJ products without limitation. Only 10 percent of juice from mandarins or citrus hybrids can …
By Jude Grosser, Fred Gmitter, Yu Wang and Bill Castle It’s no secret that huanglongbing (HLB) has challenged the industry to maintain the outstanding quality associated with Florida orange juice. Moreover, increased prices and competition from new juice products and blends have reduced Florida orange juice consumption. We believe that improving the quality, especially flavor and color, of juice products …
