A New Baseline for Orange Juice Sales

Tacy CalliesOrange Juice, sales

A new webinar presentation from the Florida Department of Citrus (FDOC) Economic and Market Research Department shows that U.S. orange juice (OJ) retail sales continue to remain up. A data source for the webinar is the FDOC Nielsen Topline Report #10 of the 2019-20 Season for the four-week period ending July 4, 2020. According to Marisa Zansler, director of FDOC’s …

Orange Forecast and Overview for Europe

Ernie NeffCrop Forecast

The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently forecast lower orange production for the European Union (EU) this year and provided an overview of the EU industry.  EU production is forecast at 6.19 million metric tons (MMT) in 2019-20, almost 9 percent lower than the previous year. Spain, the EU’s primary orange producer, is forecast to have a …

Florida Citrus Packers

Citrus Represented on Federal Marketing Panel

Ernie NeffMarketing

George Hamner says he intends to represent Florida citrus and “to also advocate for any Florida agricultural produce that I can” as a recent appointee to a federal marketing advisory committee. Hamner, of Indian River Exchange Packers, Inc., is one of 24 members of the U.S. Department of Agriculture’s (USDA) Fruit and Vegetable Industry Advisory Committee for 2020-22. “The committee’s …

climate

Mental Health in Agriculture Industries

Tacy CalliesAgriculture

Agriculture industries have had to adapt to a lot of change in recent months. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) has created a series of professional development webinars to help these industries navigate the global pandemic. The most recent session of the six-part webinar series featured a panel focused on mental health in rural communities. …

New California Face Mask Rules and Availability

Len WilcoxCalifornia Corner, COVID-19, Regulation

In addition to California Division of Occupational Safety and Health face mask regulations, the California Department of Public Health (CDPH) has issued new mandates regarding face mask use in certain settings. WHEN TO WEAR A MASKFace masks are required whether or not members of the public are present in workplaces. The CDPH guidance also specifies that individuals engaged in work, …

International Efforts to Market Florida Citrus

Ernie NeffMarketing

Samantha Lane, Florida Department of Citrus (FDOC) director of global marketing, recently discussed international marketing highlights for Florida citrus products during the 2019-20 season. CANADAIn Canada, highlights included fresh Florida orange programs with juicing demos in Ontario grocery stores. The programs resulted in a sales increase. Issues management work took place to educate registered dietitians on the health benefits of …

china

OJ Federal Marketing Order Considered

Ernie NeffMarketing

The Indian River Citrus League (IRCL) recently reported on steps being taken to possibly create a federal marketing order for orange juice (OJ) to increase product demand. As background, the IRCL noted that the Citrus Administrative Committee (CAC) for decades has administered Federal Marketing Order 905 regulating the grade and size of fresh Florida citrus. The same order authorizes assessments …

Florida Governor Leaves Citrus Funds Intact

Ernie NeffLegislative

Citrus industry priorities funded by the Florida Legislature were left intact when Gov. Ron DeSantis signed the state budget, Florida Citrus Mutual (FCM) Executive Vice President/CEO Mike Sparks recently reported. “As anticipated, there was the need to reduce spending significantly through the use of the line-item veto due to diminished revenue to the state resulting from the COVID-19 response,” Sparks …

Lebbeck Mealybug Management Update

Ernie NeffPests

An update on lebbeck mealybug, a relatively new pest of Florida citrus, was provided recently by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) entomologist Lauren Diepenbrock. Diepenbrock, who works at the Citrus Research and Education Center, prepared the presentation for the April Florida Citrus Growers Institute, which was canceled due to COVID-19. Lebbeck mealybug was found in …

Florida Department of Citrus: A Year in Review

Tacy CalliesMarket

Last week, the Florida Department of Citrus (FDOC) held a live webinar to present highlights from the 2019–20 fiscal year. Areas covered included budgets, scientific research, marketing and economic market research. This past year has been one of change, transformation and success for FDOC, as it has worked in collaboration with industry to meet the needs of both growers and …

Masks and Materials for Florida Ag Workers

Tacy CalliesCOVID-19

The Florida Department of Health has been distributing cloth masks and COVID-19 informational materials in three languages (English, Spanish and Haitian Creole) for agriculture workers in Southwest Florida. The masks and information are available to farmers and labor contractors. To access these resources, contact your local Health Department: Hendry Glades Health Department – Brenda Barnes, email: Brenda.Barnes@flhealth.gov Lee County Health …

UF/IFAS

UF/IFAS in Labs, at Citrus Expo and More

Ernie NeffAll In For Citrus Podcast, Citrus Expo, Research

In the latest phase of COVID-19 re-openings, more citrus researchers have returned to University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) laboratories. Citrus Research and Education Center (CREC) Director Michael Rogers says the number of researchers allowed in labs had been gradually increasing throughout the pandemic. Rogers also discusses an award won by a CREC researcher, work on …

Protect Outdoor Workers From Heat Illness

Len WilcoxAgriculture, California Corner

California’s Division of Occupational Safety and Health (Cal/OSHA) reminds all employers to protect outdoor workers from heat illness and to monitor high temperature advisories and warnings in their region. California’s heat illness prevention standard applies to all outdoor workers, including those in agriculture, construction and landscaping. Other workers protected by the standard include those that spend a significant amount of …

Developing Niche Markets for Florida’s Small Citrus Growers

Tacy CalliesMarket

By Chip Henry The current state of the commercial citrus marketplace in Florida justifies the need for small growers to find niche markets in which to sell their fruit. Deplorable prices for juice oranges are predicted to continue through the upcoming season. A recent University of Florida Institute of Food and Agricultural Sciences economic report indicates the possibility that perhaps …

Miss

Miss Florida Citrus 2020 Is Crowned

Ernie NeffAwards

Leila Sabet, 24, of Ponte Vedra Beach was crowned Miss Florida Citrus June 13 in the very first virtual Miss America preliminary pageant in Florida. Due to COVID-19, “the country closed down just two weeks prior to when this year’s pageant was scheduled to take place” so it was delayed and rescheduled as a virtual event, said Miss Florida Citrus …

citrus

Report on the Florida Orange Juice Market

Ernie NeffOrange Juice

A Florida Department of Citrus (FDOC) economist recently gave the Florida Citrus Commission a detailed report about Florida orange production and the not-from-concentrate (NFC) orange juice (OJ) market. On average, about 96 percent of the Florida orange crop is processed into OJ, said Marisa Zansler, director of economic and market research. Over the last five years, approximately 80 percent of …

Good News About Juice and Kids

Ernie NeffOrange Juice

Consumption of 100 percent fruit juice by preschoolers is associated with beneficial effects on whole fruit intake and diet quality, according to a recent study. The study by researchers with the Boston University School of Medicine also found that fruit juice consumption had no adverse effect on body mass index (BMI) during childhood and into adolescence. BMI is a measure …

Juice Imports, Fruit Prices and Production Costs

Ernie NeffEconomics

In a recent presentation titled “Juice Imports, Fruit Prices and Cost of Production,” Ariel Singerman provided the price and yield required to break even growing oranges in Southwest Florida. “Average cultural cost of $1,847 requires prices for E&M (early and mid) and Valencias to be $2.31 and $2.01 per pound solids, respectively, just to break even,” the University of Florida …

Crime

Florida Growers Urged to Hear OJ Budget Talks

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Ned Hancock urged members of the citrus industry to join the June 17 commission meeting via teleconference. He said the commission will consider several budget scenarios for fruit grown for orange juice (OJ). See information about the meeting here. The commission serves as the governing board for the Florida Department of Citrus (FDOC). “I expect we …

Bill Aims to Prohibit Citrus Imports From China

Ernie NeffLegislative, Trade

Florida Congressman Greg Steube on June 11 introduced the U.S. Citrus Protection Act, legislation that would prohibit the importation of commercially produced fresh citrus fruit from China. “As farmers and ranchers in Florida and across the country are struggling to cope with the decreased demand for their products as a result of the economic shutdowns, more than ever we need to put …