challenges

Supply Challenges and Demand Solutions

Daniel Cooper Economics, Florida Department of Citrus

By Marisa L. Zansler The landscape of the Florida citrus industry has undergone significant transformations throughout its history. Over the past decade, it has faced substantial challenges in both supply and demand. Florida orange juice (OJ) production dropped by 85%, from 615 million gallons in the 2013–14 season to an estimated 94 million gallons in 2023–24. Even as imports increased …

study

Study Analyzes the Economics of Cover Crops

Daniel Cooper Cover Crops, Economics, Research

In the face of HLB in Florida, a recent study delved into the economic viability of incorporating cover crops in citrus groves to enhance soil health and overall tree well-being. Shourish Chakravarty and Tara Wade wrote an article, Cost Analysis of Using Cover Crops in Citrus Production, about the study. Both authors are with the University of Florida Institute of …

Florida Citrus: The Road Back

Tacy Callies Economics, Florida

By Tom Spreen The Florida citrus industry has experienced a difficult stretch of years since the record crop year of 2003–04, when over 240 million 90-pound boxes of oranges were produced. INDUSTRY DECLINEIn 2004, multiple hurricanes crisscrossed the Florida peninsula. They were the first hurricanes to hit the citrus-producing area of Florida since Hurricane Dora in 1964. The hurricanes themselves …

Brazilian

Economist Provides Brazilian Citrus Update

Daniel Cooper Brazil, Economics, Florida Department of Citrus

Agriculture is the driving force in the Brazilian economy, and Brazil is a leading food supplier to the global market, economist Marisa Zansler told the Florida Citrus Commission (FCC) at its last meeting. Zansler is director of economic and market research at the Florida Department of Citrus (FDOC). She visited Brazil in August and provided the FCC with an update …

How Much Yield Is Needed to Offset the Cost of Injecting Trees With Oxytetracycline?

Josh McGill Economics, HLB Management

By Ariel Singerman Citrus growers in Florida are now allowed to inject their trees with oxytetracycline (OTC) to try to control Candidatus Liberibacter asiaticus and/or suppress citrus greening. The use of OTC is expected to improve the trees’ health and, in turn, increase yield. In this article, cost estimates are used to address the question of what yield response is …

Citrus Harvesting Trends in Florida

Josh McGill Economics, Labor

By Ariel Singerman Harvesting citrus is manual and labor intensive, making the cost of labor a key component of the cost of harvesting. The H-2A guest worker program allows companies to temporarily hire non-U.S. citizens to perform agricultural labor or services of seasonal nature. Given that domestic workers for harvesting are in short supply, harvesting companies in Florida (and other …

Orange Juice Shortages and Staggering Prices

Josh McGill Economics, Orange Juice

By Marisa L. Zansler The orange juice (OJ) category has experienced turbulence over the past four years, characterized by volatility in prices, sales and distribution. Initially, the category declined in volume sales amid a saturated beverage market, with numerous options vying for consumers’ attention. However, the pandemic in early 2020 revitalized consumer interest, positioning OJ as a convenient and healthy …

Return-on-Investment Potential of CUPS

Josh McGill CUPS, Economics, HLB Management

By Ariel Singerman and Arnold W. Schumann To exclude the Asian citrus psyllid (ACP, Diaphorina citri) vector of huanglongbing (HLB) and thereby produce disease-free healthy fruit, fresh citrus can be grown under protective screen structures. The expected economic benefit from adopting citrus under protective screen (CUPS) and excluding the ACP is increased yield and quality of fruit, which in turn, are …

The Florida Citrus Industry After the 2022 Hurricanes

Josh McGill Economics, hurricane

By Tom Spreen To proclaim that 2022 was a difficult year for the Florida citrus industry would be an understatement. In late January, a short freeze hit much of the commercial citrus-producing area with long-term implications. While its effect on the 2021–22 crop was small, it came as the 2022–23 bloom was about to begin after a warm December. It …

Florida Citrus Still an Economic Force

Josh McGill All In For Citrus Podcast, Economics

While the Florida citrus industry has seen its fair share of challenges from HLB and recent hurricanes, the industry still swings a big stick according to research conducted by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). The study, The 2020-21 Economic Contributions of the Florida Citrus Industry, was released in February. Christa Court, UF/IFAS economist and …

U.S. Citrus Production to Decline Over a Decade

Josh McGill Economics, Production

The U.S. Department of Agriculture (USDA) projects American citrus production will decline from 11.2 billion pounds in 2022 to 9.8 billion pounds in 2032. The 10-year outlook for citrus is part of the lengthy USDA Agricultural Projections to 2032 report. The report was issued in February by the chief economist’s office at the USDA. According to the report, total citrus …

Citrus Industry Impacts Florida’s Economy

Josh McGill Economics, Tip of the Week

By Julio Cruz, João-Pedro Ferreira and Christa Court Many Florida citrus growers are under stress due to disease and extreme weather events. Citrus growers often request financial or other types of support from local, state and federal governments due to such situations. Understanding and communicating how the citrus industry supports economic activity throughout the state, even outside of the industry …

In Defense of Florida’s Citrus Industry

Josh McGill Economics

By Marisa L. Zansler The Florida citrus industry has endured many challenges throughout its storied history, but never more so than over the past 18 years. During this time, the devastating impact of HLB has become more apparent and entrenched as the root cause of declines in the production of oranges, grapefruit and specialty citrus. HLB, combined with recent weather-related …

Citrus Still a Strong Contributor to Florida Economy

Josh McGill Economics

Despite challenges from diseases, land development trends and extreme weather, Florida’s citrus industry contributed $6.935 billion to the state’s economy in 2020–21. That’s a conclusion in a recent University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) report, 2020–2021 Economic Contributions of the Florida Citrus Industry. The report estimated the economic contributions for the most recent citrus marketing season …

CUPS Can Be More Profitable Than Conventional Production

Josh McGill CUPS, Economics, Research

High yields of HLB-free fruit can hypothetically be sustainably produced in citrus under protective screen (CUPS), Arnold Schumann said at a Dec. 14 field day at the Citrus Research and Education Center (CREC). He backed that up with data showing high yields from Ray Ruby grapefruit planted at high densities and fertigated in CUPS. Trees in his CUPS facility are …

Economic Perspectives on the 2021–22 Florida Processed Orange Season

Josh McGill Economics

By Thomas H. Spreen The timing of Hurricane Ian is not unlike that of Hurricane Irma in September of 2017 in that it struck before the U.S. Department of Agriculture (USDA) crop forecast was released in October, but after the data collection process was already completed for the forecast. Therefore, the USDA forecast will not take Hurricane Ian’s impacts into …

Ian/Nicole Overlap Complicates Loss Assessments

Josh McGill Economics, hurricane

Nicole, which came ashore as a hurricane on Nov. 10 before weakening to a tropical storm, impacted much of the same Florida land area that Hurricane Ian damaged in late September. Christa Court, director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Economic Impact Analysis Program, says due to that overlap, the data her team references …

Hurricane Ian Citrus Damages Could Hit $675 Million

Josh McGill Economics, hurricane

Total Florida citrus crop and tree losses from Hurricane Ian are estimated to be from $417 million to $675 million by the Florida Department of Agriculture and Consumer Services (FDACS). FDACS’ Hurricane Ian’s Preliminary Estimates of Damage to Florida Agriculture report echoed a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) preliminary assessment of $147 million to $304 …

Preliminary Assessment of Hurricane Ian Citrus Loss

Josh McGill Economics, hurricane

Florida citrus likely suffered production losses ranging from $147 million to $304 million due to Hurricane Ian, according to the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). The preliminary assessment was issued Oct. 17 by the UF/IFAS Food and Resource Economics Department. “This estimate only accounts for production losses, or changes in expected revenues for the current …

Consumer Responses to High Grocery Prices

Josh McGill Economics, Florida Department of Citrus, Orange Juice

By Marisa L. Zansler and Lijun (Angelia) Chen Throughout 2022, consumer demand for goods and services remained strong despite the highest rate of inflation in 40 years. Many Americans resumed leisure travel and purchased luxury items, such as new cars. Movement of Florida citrus products remained near 2019 levels. Consumers were spending vigorously at grocery stores even as prices increased. …