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Below you'll find a list of all posts that have been categorized as “Economics”
It costs $4,215 per acre to grow navel oranges in California in 2025, California Citrus Mutual (CCM) reported following a recent survey of production costs. That’s up from $3,300 in 2020 (a 35% increase), $2,712 in 2015 (a 75% increase), $2,099 in 2010 (a 125% increase) and $1,555 in 2005 (a 171% increase). Additionally, CCM reported that picking and hauling …
By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …
Orange prices in Brazil set record highs in 2024, the Center for Advanced Studies in Applied Economics (CEPEA) in Brazil reported. According to CEPEA, the value of a 90-pound box was above BRL 100 ($16.63 U.S.) in the fresh market. The record price is explained by firm demand from the industry, which faced low orange juice (OJ) stocks and limited …
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) estimated Hurricane Milton citrus production losses are from $23.1 million to $55.2 million in Florida. The UF/IFAS Economic Impact Analysis Program (EIAP) stated that significant fruit drop was reported, especially on varieties that were ready for harvest. Impacted fruit included early oranges, tangerines and tangelos. Some growers also reported …
There were no reports of significant or widespread losses for citrus crops due to August’s Hurricane Debby, the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) reported recently. But the UF/IFAS Economic Impact Analysis Program stated in a preliminary assessment of agricultural damages that low-level production losses across a wide swath of citrus acreage could reach $13 million. …
By Ariel Singerman This article examines the impact of HLB and other factors on yield by tree age group in Florida using U.S. Department of Agriculture statewide average data from 1994 to 2021. To focus on the impact of HLB and other relevant lasting factors, seasons in which there were hurricanes or freezes are excluded. YIELD REDUCTIONS Figures 1 and …
By Marisa L. Zansler In May 2024, news of Brazil’s 2024–25 orange crop forecast declining from 307 million boxes to 232 million boxes — a 24% drop — sent frozen concentrated orange juice (FCOJ) futures prices to historic highs. The futures price reached $4.87 per pound solids on May 28 before settling at $4.22 per pound solids at the end …
By Ariel Singerman Federal crop insurance is a key component of the farm safety net because it allows growers to obtain coverage against losses and, therefore, manage risk at a subsidized premium rate. In 2022, the U.S. Department of Agriculture Risk Management Agency (RMA) started offering Florida citrus growers the option to insure their crop under a policy called Actual …
The Florida Department of Citrus (FDOC) Consumer Orange Juice Tracker shows that consumers are increasingly reporting changes in their food shopping behaviors in response to rising food prices. From 2018 to 2024, the percentage of consumers who reported no change in their shopping behaviors has consistently decreased, dropping from 21% in 2018 to an estimated 18% in 2024. In contrast, …
By Tom Spreen When citrus greening was first discovered in Florida, it did not have a profound impact on production. The big news at that time was the multiple hurricanes that had crossed Florida in 2004 and 2005. The hurricanes served to spread citrus canker so sufficiently that the state of Florida was forced to abandon its efforts to eradicate …
A study by Brazilian citrus consultant Gilberto Tozatti indicated that even under high HLB pressure, but with reasonable prices, it is worth investing in new citrus plantings. Tozatti’s study, presented at the recent International Research Conference on HLB, received support from the Group of Citrus Consultants (GCONCI). Tozatti summarized his presentation: Brazil is the world leader in the production of …
As growers grapple with planting new blocks in the HLB era, there has been considerable discussion about planting densities to optimize growth and yield. John Chater, assistant professor of horticultural sciences with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS), has been working with growers in evaluating new varieties and rootstocks as trees are planted. TRENDING HIGHER …
By Marisa L. Zansler The landscape of the Florida citrus industry has undergone significant transformations throughout its history. Over the past decade, it has faced substantial challenges in both supply and demand. Florida orange juice (OJ) production dropped by 85%, from 615 million gallons in the 2013–14 season to an estimated 94 million gallons in 2023–24. Even as imports increased …
In the face of HLB in Florida, a recent study delved into the economic viability of incorporating cover crops in citrus groves to enhance soil health and overall tree well-being. Shourish Chakravarty and Tara Wade wrote an article, Cost Analysis of Using Cover Crops in Citrus Production, about the study. Both authors are with the University of Florida Institute of …
By Tom Spreen The Florida citrus industry has experienced a difficult stretch of years since the record crop year of 2003–04, when over 240 million 90-pound boxes of oranges were produced. INDUSTRY DECLINEIn 2004, multiple hurricanes crisscrossed the Florida peninsula. They were the first hurricanes to hit the citrus-producing area of Florida since Hurricane Dora in 1964. The hurricanes themselves …
Agriculture is the driving force in the Brazilian economy, and Brazil is a leading food supplier to the global market, economist Marisa Zansler told the Florida Citrus Commission (FCC) at its last meeting. Zansler is director of economic and market research at the Florida Department of Citrus (FDOC). She visited Brazil in August and provided the FCC with an update …
By Ariel Singerman Citrus growers in Florida are now allowed to inject their trees with oxytetracycline (OTC) to try to control Candidatus Liberibacter asiaticus and/or suppress citrus greening. The use of OTC is expected to improve the trees’ health and, in turn, increase yield. In this article, cost estimates are used to address the question of what yield response is …
By Ariel Singerman Harvesting citrus is manual and labor intensive, making the cost of labor a key component of the cost of harvesting. The H-2A guest worker program allows companies to temporarily hire non-U.S. citizens to perform agricultural labor or services of seasonal nature. Given that domestic workers for harvesting are in short supply, harvesting companies in Florida (and other …
By Marisa L. Zansler The orange juice (OJ) category has experienced turbulence over the past four years, characterized by volatility in prices, sales and distribution. Initially, the category declined in volume sales amid a saturated beverage market, with numerous options vying for consumers’ attention. However, the pandemic in early 2020 revitalized consumer interest, positioning OJ as a convenient and healthy …
By Ariel Singerman and Arnold W. Schumann To exclude the Asian citrus psyllid (ACP, Diaphorina citri) vector of huanglongbing (HLB) and thereby produce disease-free healthy fruit, fresh citrus can be grown under protective screen structures. The expected economic benefit from adopting citrus under protective screen (CUPS) and excluding the ACP is increased yield and quality of fruit, which in turn, are …
