Grower Frustration Mounting Over Millions of Uncommitted Boxes

Ernie NeffEconomics, Processing

Highlands County grower Jarred Eddy recently shared his frustration with the Florida Citrus Commission over his failure to receive any offers for the fruit from his 200-acre grove. Following Eddy’s Oct. 23 presentation, he and Highlands County Citrus Growers Association Executive Director Ray Royce discussed the problem. Eddy says he expected offers several times since the middle of summer, but “as …

FDOC Tax Rate Still Under Debate

Ernie NeffFlorida Citrus Commission

The Florida Citrus Commission continues to discuss the current season budget and grower tax rates for the Florida Department of Citrus (FDOC). Commission Chairman Ellis Hunt said Wednesday there is “a good possibility” the commission will set the budget and tax rates at a Nov. 20 meeting. In normal years, the budget and tax rates are set by the end of …

FDOC Budget and Rates: More Info Sought

Ernie NeffFlorida Citrus Commission

The Florida Citrus Commission (FCC), governing board of the Florida Department of Citrus (FDOC), is still seeking information before setting grower taxes and a budget for this season. The FCC held the latest in a series of marketing and budget workshops Oct. 18. At the most recent workshop, FDOC Executive Director Shannon Shepp asked commissioners if they could offer an …

forecast

Grower Reacts to Citrus Forecast

Ernie NeffCrop Forecast

John Gose with Lykes Citrus was among the growers who gathered at a Florida Citrus Mutual luncheon in Bartow to hear the announcement of the initial citrus crop forecast of the 2019–20 season. He offers his perspectives on the forecast in this interview with Citrus Industry magazine Editor Tacy Callies. “It was pretty close to what I was expecting,” Gose …

forecast

Sparks on Forecast, FDOC Taxes

Ernie NeffCrop Forecast

Florida Citrus Mutual Executive Vice President/CEO Mike Sparks weighs in on the recent Florida citrus crop forecast and explains why Mutual currently opposes a Florida Department of Citrus tax increase. “I have mixed emotions on the crop estimate,” Sparks says. “The 74 million boxes (of oranges) is good news. It shows that the industry’s starting to recover.” On the other …

brazilian

Observations on the 2019 Brazilian Citrus Industry

Daniel CooperBrazil

By Thomas Stopyra, Certified Crop Advisor Note: The following report is based on data gathered from a variety of sources and reflects the personal opinion of the author. It should not be used as a basis for buying, selling or speculating futures or any other business decisions regarding agricultural enterprises or commodities. The recent estimate published by Fundecitrus for the …

Sneak Peek: September 2019 Citrus Industry Magazine

Tacy CalliesSneak Peek

The September issue of Citrus Industry features highlights from this year’s record-setting Citrus Expo. Inside you’ll find: An overview and photos from the trade show and educational programs A report in the Pulpwash column on the general session, which included speakers who addressed three hot topics in Florida ag: hemp, water and labor Research updates from the citrus seminar program, …

Citrus Expo Seminar Program Preview

Ernie NeffCitrus Expo

University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) horticulturist Tripti Vashisth discusses the citrus seminars to be presented Aug. 14-15 at Citrus Expo. She also reports on a presentation she’ll make at Expo regarding fruit drop. Vashisth is organizing the Citrus Expo educational sessions for growers. She says the goal is to present “something useful for the growers …

brazilian

More Predictable Market Ahead

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves With the announcement of the 2019–20 crop in Brazil and Florida’s season over, more information is now available to see where the global orange juice market is headed. HIGHER FLORIDA INVENTORIESAs of July, Florida had 71.6 million boxes of oranges, 200,000 boxes more than the U.S. Department of Agriculture’s June estimate. Inventories in Florida are high. …

citrus

Citrus Marketing via Social Media

Ernie NeffMarket

A presentation that David Armano, global strategy director at Edelman/Edible, made at the Florida Citrus Mutual annual conference this summer focused on marketing via social media. His company is the Florida Department of Citrus’ (FDOC) consumer marketing agency. Following his presentation, he and FDOC Executive Director Shannon Shepp discussed the use of social media for marketing Florida citrus. “We found …

fresh

FDOC Response to Cancer Study

Daniel CooperCitrus, Diseases, Industry News Release, Research

A new study suggesting a link between sugary drink consumption, including 100% fruit juice, and increased cancer risk was recently published in a medical journal. The study has spurred a series of news media stories. Researchers of the study, who are based in France, assessed the associations between the consumption of sugary drinks (sugar sweetened beverages and 100% fruit juices), …

Miss Florida Citrus Advances to Miss America Pageant

Ernie NeffAwards, Citrus

Miss Florida Michaela McLean of Clermont loves Florida orange juice. “I don’t have a choice,” she says with a laugh. After all, she comes from a fifth- generation citrus family. Her father is Ben McLean III, a board member of the Citrus Research and Development Foundation. She has helped customers in her grandfather Benny McLean’s u-pick grove and rung up …

china

Florida Department of Citrus to Study OJ Consumption

Daniel CooperCitrus, Industry News Release, Orange Juice, Research

Amid ongoing struggles in Florida’s citrus industry, the Florida Department of Citrus appears to be turning attention to studying orange juice consumption. The department said Tuesday it is looking for three separate studies that would assess various aspects of orange juice consumption, including how it can affect people’s moods when drinking it as a snack. According to a bid notice, …

Growers Have a Bigger Problem Than HLB

Ernie NeffHLB Management, Market

“A bigger gorilla by far than HLB, going into the future, is slumping market demand for citrus products from Florida and apparently from other producing areas in the United States as well,” declares Apopka citrus grower Chip Henry of McGuire Groves. He believes the decline in demand for Florida citrus products is related to HLB reducing fruit quality. “Consumers are …

Florida Citrus Commission Approves Preliminary 2019-20 Budget

Tacy CalliesFlorida Citrus Commission

The Florida Citrus Commission approved a preliminary 2019-20 budget for the Florida Department of Citrus (FDOC) based on an estimate of 71.40 million boxes of oranges and 4.51 million boxes of grapefruit. Presented Wednesday, the department’s total preliminary budget is $14.82 million with an overall budget decrease of about $4 million over the previous year, which is largely due to …

orange juice

Imported OJ Cost Florida Citrus Growers This Season

Ernie NeffCitrus, Market

Apopka citrus grower Chip Henry of McGuire Groves says orange juice (OJ) imports cost him money this year and may have led to other growers being stuck with unharvested fruit. “As the season progressed, I began to realize that the pricing structure was subject to being weakened considerably by imports of orange juice from primarily Mexico,” Henry says. According to …

Fruit Markets: Then and Now

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves In the last three decades, world fruit production went from 338 to 865 million tons. CHANGES IN THE CITRUS SECTORCitrus represents 17 percent of fruit production but is growing at a slower rate (140 percent) than the 155 percent growth rate seen in the total category of all fruits. Within the citrus sector, oranges represented 67 …

new york times

May 4 Is National OJ Day

Tacy CalliesOrange Juice

Ray Royce of the Highlands County Citrus Growers Association reminds citrus industry members that this Saturday, May 4 is National OJ Day. “You are encouraged to think about how, even in a very small way, you can help assist in reminding your friends, neighbors and business associates that Americans have long had a love affair with orange juice,” says Royce. …

Sneak Peek: May 2019 Citrus Industry Magazine

Tacy CalliesSneak Peek

The May issue of Citrus Industry magazine offers something for everyone. The diverse range of article topics in this issue is sure to be of interest to readers. First, growers will want to read the latest research on citrus tristeza virus (CTV). Although this is an old problem in Florida, it’s still a threat today — especially if you are …

brazilian

What Will Come from Brazil?

Tacy CalliesCitrus, Global Perspectives

By Marcos Fava Neves On the supply side, Florida expects 77 million boxes of oranges this season. Valencias account for 46 million boxes, while non-Valencia represent 31 million boxes. With reports of smaller fruit, these figures may drop before the end of the processing season. SEASON STATUSIn general, the Florida weather has been favorable this season, allowing for a good …