Retail Orange Juice Prices and Sales on the Rise

Tacy CalliesOrange Juice

The most recent Nielsen report reveals promising news for Florida retail orange juice (OJ) sales. During a recent Florida Department of Citrus (FDOC) webinar, Marisa Zansler, director of the FDOC Economic and Market Research Department, presented a summary of the second Nielson report for the 2020–21 citrus season through the four-week period ending Nov. 28. The report shows that OJ sales for … Read More

Maintaining Orange Juice Momentum

Ernie NeffOrange Juice

The Florida Department of Citrus (FDOC) normally launches minimal programs during the first quarter of the fiscal year and instead focuses on strategic planning. This year, though, in order to continue to build upon the momentum of 2019-20, the FDOC and its advertising agency, Edible, launched a robust campaign to drive sales of 100 percent orange juice (OJ) at retail. … Read More

Orange Juice Import Impacts

Ernie NeffOrange Juice

orange juice

Economist Tom Spreen discussed the impact of imports in the United States orange juice (OJ) market at the Sept. 16 Florida Citrus Commission meeting. Spreen is retired from the University of Florida Institute of Food and Agricultural Sciences. Spreen’s analysis began with increased imports in 2017 after Hurricane Irma struck Florida. Largely as a result of the storm, nearly 24 … Read More

Global Orange Juice Production to Drop

Ernie NeffInternational, Orange Juice

citrus

Global orange juice production for 2019-20 is estimated to slip 23 percent from last season, to 1.6 million tons, according to the U.S. Department of Agriculture’s Foreign Agricultural Service. Much of the blame falls on Brazil and Mexico, where fewer oranges are expected to be available for processing. Worldwide orange juice consumption is projected to be flat, though not down. … Read More

Rootstock and Scion Affect Orange Juice Flavor

Tacy CalliesRootstocks, Scions

By Yu Wang, Fred Gmitter and Jude Grosser A major concern for the citrus industry is a significant decline in production due to huanglongbing (HLB). In addition to the production shortfalls are losses due to fruit rejection by packinghouses and juice processing plants as a result of inadequate size and low sugar content. Bitterness and metallic off flavors in the … Read More

A New Baseline for Orange Juice Sales

Tacy CalliesOrange Juice, sales

A new webinar presentation from the Florida Department of Citrus (FDOC) Economic and Market Research Department shows that U.S. orange juice (OJ) retail sales continue to remain up. A data source for the webinar is the FDOC Nielsen Topline Report #10 of the 2019-20 Season for the four-week period ending July 4, 2020. According to Marisa Zansler, director of FDOC’s … Read More

Report on the Florida Orange Juice Market

Ernie NeffOrange Juice

citrus

A Florida Department of Citrus (FDOC) economist recently gave the Florida Citrus Commission a detailed report about Florida orange production and the not-from-concentrate (NFC) orange juice (OJ) market. On average, about 96 percent of the Florida orange crop is processed into OJ, said Marisa Zansler, director of economic and market research. Over the last five years, approximately 80 percent of … Read More

COVID-19 Impact on Orange Juice

Tacy CalliesOrange Juice

orange juice

The COVID-19 pandemic has significantly altered consumer behaviors, especially in relation to food and beverage consumption. Bennett Travers, senior communications planner at Edelman, Florida Department of Citrus (FDOC) marketing agency partner, recently hosted a webinar on shifts in consumer behavior and the implications for 100 percent orange juice (OJ) now and in the future. A RETURN TO OJAmidst uncertainty, the … Read More

Orange Juice Sales Still Surging

Tacy CalliesOrange Juice, sales

New reports from the Florida Department of Citrus (FDOC) Economic and Market Research Department show that U.S. orange juice (OJ) sales continue to surge. The FDOC’s “Retail Sales Trends: Report #7 of the 2019-20 Season Period Ending 04/11/2020” includes data from the Nielsen Topline Report. It shows average year-over-year (YOY) total OJ sales increased by 46 percent to 44.05 million … Read More

Orange Juice Sales, Supply and Marketing

Tacy CalliesOrange Juice, sales

citrus

Florida Citrus Commission Chairman Ned Hancock reports that the news continues to be positive on the retail sales front for orange juice. “During this time of great uncertainty, Americans continue to seek out products they know and trust,” he said in an April 10 report to Florida citrus industry members. “Additionally, they are turning to items they know may help … Read More

Orange Juice Sales Are Soaring

Daniel CooperIndustry News Release, Orange Juice

orange juice

Ned Hancock, chairman of the Florida Citrus Commission (FCC), reports that concerns over COVID-19 are increasing the demand for healthy foods and beverages, including orange juice. The FCC is the governing body of the Florida Department of Citrus (FDOC). “A Nielsen retail sales report indicates that many Americans are turning to 100 percent orange juice (OJ) during this time,” says … Read More

Senate Wants Orange Juice to Flow Again

Daniel CooperIndustry News Release, Legislative, Orange Juice

orange juice

(NSF) — Travelers might again get a free cup of Florida’s homegrown beverage when they cross the state line, through funding tucked in the Senate’s proposed budget. But helping the Florida Department of Citrus (FDOC) bring back free orange juice could hinge on a bigger debate, as the operations of state welcome centers remain locked in a legislative battle about … Read More

Reps. Yoho, Soto Call on USDA to Stabilize Florida Orange Juice Market

Daniel CooperCitrus, hurricane, Industry News Release, Orange Juice

orange juice

Reps. Ted. S Yoho (FL-03) and Darren Soto (FL-09) led a bipartisan letter to U.S. Secretary of Agriculture Sonny Perdue requesting the U.S. Department of Agriculture increase funding for orange juice purchases in Florida to $90 million, doubling the initial allocation from this past summer.  After Hurricane Irma, Florida orange production dropped precipitously from 68.7 million boxes in 2017 to 45 million boxes … Read More

Orange Juice Consumption Declining at a Slower Rate

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves An annual report on global orange juice consumption was recently completed. This report is based on data from CitrusBR (Brazilian Orange Juice Exporters Association), Tetra Pak, Euromonitor International, Planet Retail, the U.S. Department of Agriculture (USDA) and others. The report was first published in 2004. Decline in orange juice demand has been seen since then. The … Read More

The Good That Orange Juice Does

Ernie NeffOrange Juice

orange juice

The health benefits of orange juice, and how the Florida Department of Citrus (FDOC) promotes them to consumers, were discussed by FDOC Scientific Research Director Rosa Walsh at Citrus Expo. Walsh summarizes key parts of her presentation in an interview with Tacy Callies, Citrus Industry magazine editor. Walsh says orange juice contains hesperidin, which “has antioxidant-like properties.” She says hesperidin … Read More

Sugar Belle® Shows Potential in Orange Juice Processing

Tacy CalliesResearch

By Yu Wang, Charles Sims, Zhifeng Gao, Lisa House, Frederick Gmitter and Jude Grosser The citrus industry has faced significant declines in both production and consumption during the huanglongbing (HLB) era. For example, Florida orange production has dropped about 70 percent over the last two decades. In the absence of effective interventions, the spread of HLB will continue to reduce the … Read More

Redefining Orange Juice?

Ernie NeffOrange Juice

Some Florida citrus processors, scientists, grower representatives and others recently started discussions about the feasibility of changing the legal standard of identity for orange juice (OJ). Under current U.S. Food and Drug Administration standards of identify for OJ, only sweet orange can be used in OJ products without limitation. Only 10 percent of juice from mandarins or citrus hybrids can … Read More

Working Toward Better Orange Juice in the HLB World

Tacy CalliesBreeding, Orange Juice, Varieties

By Jude Grosser, Fred Gmitter, Yu Wang and Bill Castle It’s no secret that huanglongbing (HLB) has challenged the industry to maintain the outstanding quality associated with Florida orange juice. Moreover, increased prices and competition from new juice products and blends have reduced Florida orange juice consumption. We believe that improving the quality, especially flavor and color, of juice products … Read More

What Makes Good Orange Juice?

Ernie NeffCitrus

new york times

Yu Wang says a key element of her job is finding “how to improve the citrus flavor and how to understand consumer likings” of Florida orange juice. Wang is a University of Florida Institute of Food and Agricultural Sciences researcher at the Citrus Research and Education Center in Lake Alfred. “Some of our consumers, they really like that orange flavor; … Read More

Orange Juice Market Outlook

Tacy CalliesGlobal Perspectives

citrus

By Marcos Fava Neves A recent Nielsen report reveals negative news for U.S. retail orange juice (OJ) sales. When comparing November 2018 with November 2017, the decline in OJ consumption was 7.4 percent. The value shrunk 3.4 percent, dropping from $223.94 million to $216.44 million. This represents a $7 million dollar loss. Not-from-concentrate juice came down 12 percent, and reconstituted … Read More