Ned Hancock, chairman of the Florida Citrus Commission (FCC), reports that concerns over COVID-19 are increasing the demand for healthy foods and beverages, including orange juice. The FCC is the governing body of the Florida Department of Citrus (FDOC). “A Nielsen retail sales report indicates that many Americans are turning to 100 percent orange juice (OJ) during this time,” says …
Highlands Growers Hear Marketing Talks
Aaron Himrod indicated he was cautiously optimistic about Highlands County Citrus Growers Association (HCCGA) members’ ability to grow fruit in the face of HLB at the association’s annual meeting on March 12. But Himrod, the outgoing association president, said the industry’s emphasis now needs to be on marketing. That and other activities at the meeting were described by association Executive …
Senate Wants Orange Juice to Flow Again
(NSF) — Travelers might again get a free cup of Florida’s homegrown beverage when they cross the state line, through funding tucked in the Senate’s proposed budget. But helping the Florida Department of Citrus (FDOC) bring back free orange juice could hinge on a bigger debate, as the operations of state welcome centers remain locked in a legislative battle about …
How Much Can Florida Growers Afford to Spend on Caretaking Processed Orange Groves?
By Ariel Singerman The decrease in prices for processed oranges this season presents growers with challenging management decisions. Last October, the Florida Department of Citrus (FDOC) projected an average 2019–20 price for early and mid-season oranges of $1.62 per pound solids, while for Valencia oranges the forecast was $1.78 per pound solids. Those projected prices represent a 26 percent decline …
The Good That Orange Juice Does
The health benefits of orange juice, and how the Florida Department of Citrus (FDOC) promotes them to consumers, were discussed by FDOC Scientific Research Director Rosa Walsh at Citrus Expo. Walsh summarizes key parts of her presentation in an interview with Tacy Callies, Citrus Industry magazine editor. Walsh says orange juice contains hesperidin, which “has antioxidant-like properties.” She says hesperidin …
Citrus Marketing via Social Media
A presentation that David Armano, global strategy director at Edelman/Edible, made at the Florida Citrus Mutual annual conference this summer focused on marketing via social media. His company is the Florida Department of Citrus’ (FDOC) consumer marketing agency. Following his presentation, he and FDOC Executive Director Shannon Shepp discussed the use of social media for marketing Florida citrus. “We found …
Peace River Growers Talk Production and Marketing
Production levels and techniques as well as citrus marketing were topics at a recent Peace River Valley Citrus Growers Association roundtable meeting in Wauchula. Executive Director Kait Shaw summarizes the discussion. “I think a lot of the growers felt that it had been a pretty good year,” Shaw says. “Things are starting to look up from greening.” She says growers …
Florida Citrus Commission Approves Preliminary 2019-20 Budget
The Florida Citrus Commission approved a preliminary 2019-20 budget for the Florida Department of Citrus (FDOC) based on an estimate of 71.40 million boxes of oranges and 4.51 million boxes of grapefruit. Presented Wednesday, the department’s total preliminary budget is $14.82 million with an overall budget decrease of about $4 million over the previous year, which is largely due to …
Media Investigating Bactericide Use in Citrus
Potential human resistance to antibiotics as a result of bactericide use to treat HLB is the apparent topic of upcoming media stories. The Florida Department of Citrus (FDOC) has recently responded to national and local reporters’ questions about the topic. Questions “have mostly touched on resistance in humans,” according to an FDOC spokesperson. The spokesperson said the reporters were with …
Peace River Growers Discuss Current Issues
Fruit size, Hurricane Irma relief funds and replanting were among issues addressed at a recent grower roundtable meeting in Arcadia. Peace River Valley Citrus Growers Association Executive Director Kait Shaw summarized some of the discussion. Regarding fruit size, she said, “Hamlins in particular are very small this year, but even the Valencias. I just don’t think the fruit is as …
High-Density Planting of Dwarf Citrus
By Len Wilcox Research into high-density citrus plantings is gaining momentum at both ends of the country. In a study funded by the California Citrus Research Board, scientists are evaluating the consumption of water and other inputs used by high-density dwarf citrus trees. The scientists want to determine costs while the trees are maintaining high production levels. In Florida, researchers …
Florida Department of Citrus Gets Boost from Bigger Crop
With projections that more oranges and grapefruits will be produced in Florida over the next nine months, the Florida Department of Citrus (FDOC) got a slightly bigger budget Wednesday. With a relatively optimistic forecast for the growing season, the Florida Citrus Commission approved a staff request to increase the department’s budget for the recently started fiscal year by nearly 4 …
Shepp ‘Thrilled’ by Orange Forecast
“I’m absolutely thrilled to see that number,” Florida Department of Citrus (FDOC) Executive Director Shannon Shepp said after the 2018-19 Florida orange crop was forecast at 79 million boxes on Oct. 11. The strong forecast was issued by the U.S. Department of Agriculture National Agricultural Statistics Service. “I have been looking for positive news for quite some time in this …
Putting Florida Citrus in the Public Spotlight
The Edison & Ford Winter Estates Citrus Project will promote the value of the Florida citrus industry. By Jim Gravley The citrus industry has endured many setbacks this year and needs an across-the-board evaluation. As a grower first, I devote my extra time to helping assist the industry with current issues affecting production, research and the marketing of our product. …
The Sweet Spot
Moderate spacing and medium tree size could be the quickest way Florida growers can return to producing 100 million boxes of oranges per year. By Pete Spyke, Bill Castle and Ed Stover The Florida Department of Citrus (FDOC) recently released the results of a study originally titled “Restoring Florida’s Commercial Orange Tree Inventory: Economic Impacts of APS vs. Traditional Plantings.” …
Florida Department of Citrus Responds to New York Times Anti-Juice Article
From the Florida Department of Citrus Over the weekend, the New York Times published an opinion piece, in print and online, critical of juice, including 100 percent orange juice. The article, written by three pediatricians, makes overreaching statements on consumption levels and the health impacts of juice, focusing solely on negative impressions without regard for the positive nutrient benefits 100 percent orange juice …
New Florida Citrus Commissioner Appointed
Gov. Rick Scott appointed a new member to the Florida Citrus Commission. Pat Schirard is the president of GEM Indian River Select and a citrus grower in Lake, Brevard, Polk and Indian River counties. Schirard, 57, of Vero Beach, represents District 1, which includes the Indian River area on the east coast of Florida, where the majority of Florida grapefruit is grown. …
International Citrus Business Conference Focuses on Market Improvement
The 2018 International Citrus Business Conference will be a meeting to tackle the pressing issues facing the citrus industry, including the rapid decline of citrus juice markets. Allen Morris, of Morris Agribusiness Services, says the citrus industry has lost 50 percent of the U.S. orange juice market since 2002. The industry continues to decline at a swift 5 to 7 …
Gov. Scott Proposes $22 Million for Florida Citrus Industry
Governor Rick Scott’s Securing Florida’s Future budget proposes $22 million for the Florida citrus industry. This includes $5 million supporting Florida Department of Citrus (FDOC) marketing programs aimed at educating and increasing awareness among consumers of the health benefits of Florida citrus and Florida orange juice as well as $650,000 for new variety research ensuring Americans have access to the …
Florida Citrus Commission Sets Budget and Grower Assessments
Florida Department of Citrus (FDOC) Executive Director Shannon Shepp summarizes the Florida Citrus Commission’s actions regarding the FDOC’s 2017-18 budget and grower assessments that help fund programs. The budget is $17.83 million. “That’s about a $4.5 million reduction from last year’s budget,” Shepp says. The reduction comes primarily because of a low crop forecast of 54 million boxes of oranges, …