By Brenda Eubanks Burnette I was driving from Winter Haven to Palm Beach Gardens recently, taking the “back” way on Waverly Road. Once called Kissimmee Road, it was originally used to get from Florida’s west coast to the Kissimmee River. As I drove by the old office, packinghouse and welcome house of Waverly Growers Cooperative, I remembered what a beautiful …
PIECES OF THE PAST: Now Hold On Just a Minute!
By Brenda Eubanks Burnette I recently came across a postcard in my collection that featured the Orlando headquarters of the Minute Maid Corporation, which made me curious about how the company started. The back of the postcard reads: “National Headquarters of Minute Maid Corporation in Orlando, Fla. Located near the heart of Florida’s rolling citrus grove country, at the intersection …
PIECES OF THE PAST: Selling Sunshine
By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, and their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and tourism partners across the state. Florida State Representative Tom Rooney noted in a recent opinion piece that, “The …
Guest Workers: Past, Present and the Future
By Gülcan Önel and Derek Farnsworth The U.S. agricultural sector has a long history of dependence on foreign workers, and the Florida citrus industry is no exception. Even though mechanical harvesting systems saw increased usage between 1999 and 2006, the discovery of citrus greening in 2005 and its subsequent spread across Florida virtually eliminated mechanical harvesting efforts by 2015 in …
Sneak Peek: September 2026 Citrus Industry
A feature full of highlights from the Citrus & Specialty Crop Expo is the cover story of the September issue of Specialty Crop Grower magazine. The Expo returned to Fort Myers Aug. 12–13 and hit a home run at its new venue. Growers flocked to the Caloosa Sound Convention Center and Luminary Hotel for two days of learning, connecting and …
Sneak Peek: August 2026 Citrus Industry
The Citrus Industry section of the August issue of Specialty Crop Grower magazine features practical production advice, a new variety resource, citrus marketing insights and more. The section opens with a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) article explaining crop load management and alternate bearing in citrus. Fernando Alferez and Muhammad A. Shahid discuss why citrus …
Sneak Peek: July 2026 Citrus Industry
The Citrus Industry section of the July 2026 issue of Specialty Crop Grower magazine provides conference coverage, new research on a biofertilizer, details on citrus under protective screen (CUPS) expansion and more. The section opens with coverage of the Florida Citrus Industry Annual Conference. Optimism ran high following a $196 million budget allocation for the citrus industry from the Florida …
Sneak Peek: June 2026 Citrus Industry
The Citrus Industry section of the June 2026 issue of Specialty Crop Grower focuses on leadership and research. On the cover of the magazine is Ned Hancock, winner of the 2026 Citrus Achievement Award. He is being recognized for his decades-long leadership and dedication to serving Florida’s citrus industry. Don’t miss the accompanying video in the digital issue of the …
Sneak Peak: May 2026 Citrus Industry
The Citrus Industry section in the May issue of Specialty Crop Grower magazine highlights evolving strategies designed to sustain long-term citrus productivity. A key theme is industry collaboration and knowledge-sharing, underscored by the upcoming Citrus & Specialty Crop Expo in Fort Myers, previewed in this issue. The event’s new venue and integrated format aim to foster deeper engagement between growers, …
Sneak Peek: March 2026 Citrus Industry
Citrus and other specialty crops suffered large losses from the late January/early February freeze that walloped Florida. Get the details in the cover story of the March issue of Specialty Crop Grower magazine. The article provides the early estimates of damage by crop according to the Florida Department of Agriculture and Consumer Services. It also discusses efforts to secure financial …
Sneak Peek: February 2026 Citrus Industry
The February issue of Specialty Crop Grower magazine features Part 2 of results from the Citrus State of the Industry Survey. Florida growers reveal details on their planting intentions. Find out what varieties and rootstocks they’re selecting, what percent are growing citrus under protective screen, and other insights. In the digital edition of the magazine, readers can find bonus coverage …
Sneak Peek: January 2026 Citrus Industry
The annual Citrus State of the Industry Survey is back, and Part 1 of the results are in. The citrus section of the January issue of Specialty Crop Grower magazine shares what growers have reported on this season’s grove conditions. The report includes information on crop quality, expected yield and oxytetracycline use. Readers can scan the QR code in the …
Sneak Peek: December 2025 Citrus Industry
As the end of the year approaches, now is a good time to look back at what has been learned about huanglongbing (HLB) disease over the last 20 years. In the Citrus Industry section of the December issue of Specialty Crop Grower, Michael Rogers, Citrus Research and Education Center director, provides a comprehensive review of the progress made in fighting …
Sneak Peek: October 2025 Citrus Industry
Breeding efforts to develop citrus trees resistant to HLB are well underway. But how long does the process take before trees are available to growers? Manjul Dutt, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor, addresses this question and more in the Citrus Industry section of the October issue of Specialty Crop Grower magazine. His article …
Sneak Peek: August 2025 Citrus Industry
August signals that the Citrus & Specialty Crop Expo is soon to come! The August issue of Specialty Crop Grower magazine previews the show growers look forward to every year. The not-to-be-missed event takes place Aug. 20–21 at the Florida State Fairgrounds in Tampa. In the Citrus Industry section of the magazine, growers can get an update on the progress …
Sneak Peek: July 2025 Citrus Industry
A July Specialty Crop Grower magazine article explores the potential of trunk injection for fresh market citrus. While trunk injection of oxytetracycline has become a common practice in Florida citrus grown for juice, growers of fresh market varieties have expressed interest in this HLB-management tool. Therefore, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are studying trunk …
Citrus Achievement Award Celebrates 25 Years
For a quarter of a century, the Citrus Achievement Award has grown into the gold standard of industry recognition for those who have made and continue to make a significant impact within and even beyond the Florida citrus community. The Citrus Achievement Award is presented to an individual grower, allied member, legislator, researcher or anyone else who stands out through …
Sneak Peek: January 2025 Citrus Industry
Citrus Industry subscribers will now receive their magazine content inside of Specialty Crop Grower. The new home for Citrus Industry begins with the January issue of Specialty Crop Grower magazine, available in print and digitally. On the cover of the January issue of Specialty Crop Grower is a face familiar to many in Florida’s citrus community. Jim Snively of Southern …
Changing With the Times
By Robin Loftin and Frank Giles When HLB was first confirmed in Florida in October 2005, it was difficult to imagine the path the disease would take the state’s citrus industry down. In some ways, it has been a testament to the resolve and ingenuity of growers who have kept trees alive and continued planting, despite some early prognostications that …
Preserving and Promoting the Florida Citrus Industry
Citrus historian and volunteer extraordinaire Brenda Eubanks Burnette is the 2024 Citrus Achievement Award winner. Brenda Eubanks Burnette’s initial exposure to the citrus industry was merely by chance. As Miss Winter Haven in 1978, she was asked to fill in when the reigning Florida Citrus Queen couldn’t make a scheduled appearance at a citrus processing plant. A MEMORABLE REIGN Needing …




















